Purpose ? Based on their size, disposable income, and purchasing power, generation Y (Gen Y) consumers are viewed as the Holy Grail for marketers. Conversely, some of this group's behavior disturbs public policy officials, particularly when dealing with issues such as poor financial planning,...

Purpose - The purpose of this paper is to examine Trompenaars' cultural dimensions using reference point theory to propose the adjustment difficulties that inpatriates will experience when entering the home market/global headquarters organization culture.Design/methodology/approach -...

The concept of measurement quality assurance (MQA) as embodied in National Institute of Standards and Technology (NIST) programs is not generally used within European programs for testing or accreditation. Although the essential elements of quality control and quality assurance are in the...

While there is considerable theoretical and empirical research in the marketing ethics literature, a major void exists in the examination and understanding of consumers' perceptions of unethical behavior.

While academic research has begun to probe Internet users' underlying beliefs, attitudes, and purchase intent toward Internet advertising, there has been no attempt to develop an underlying theory comparing male versus female users' Internet versus print advertising content information...

Feedback has been a widely used procedure in many Performance Management interventions. Despite the popularity of feedback as an intervention, few systematic analyses of the functions and effects of feedback used alone have been conducted. The present study was designed to investigate the...

The study had three objectives: (a) to determine the causes of turnover among particular career service employees in the Departments of Corrections (DC), Highway Safety and Motor Vehicles (DHSMV), Health and Rehabilitative Services (DHRS), and Agriculture and Consumer Services (DA & CS); (b) to...

This dissertation investigates the nature of the relationship that exists between job satisfaction among temporary workers and general customer perceptions of service quality, customer-based appraisal of specific service provider performance, and customers' future behavioral intentions...

This dissertation integrates knowledge from consumer behavior, diffusion research, strategy and MIS to investigate the effects of information cues such as price, brand equity, and technology on buyers' service evaluations and behavioral intentions. Specifically, the effects of these information...