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30 Jahre "Erlebnismarketing" und "Erlebnisgesellschaft" : die Entwicklung des Phänomens "Erlebnisorientierung" und State-of-the-Art der Forschung
Gröppel-Klein, Andrea - In: Customer Experience : Forum Dienstleistungsmanagement, (pp. 37-60). 2012
Persistent link: https://www.econbiz.de/10009549644
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Experience marketing : a review and reassessment
Tynan, Caroline; McKechnie, Sally - In: Journal of marketing management : MM 25 (2009) 5/6, pp. 501-517
Persistent link: https://www.econbiz.de/10003874147
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Entrepreneurship : wie aus Ideen Unternehmen werden
Faltin, Günter (contributor) - 1998
Persistent link: https://www.econbiz.de/10000658762
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Measuring the domain-specificity of creativity
Julmi, Christian; Scherm, Ewald - 2016
Persistent link: https://www.econbiz.de/10011592431
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The alignment of measures and constructs in organizational research : the case of testing measurement models of creativity
Sullivan, Diane M.; Ford, Cameron M. - In: Journal of business and psychology 25 (2010) 3, pp. 505-521
Persistent link: https://www.econbiz.de/10008653683
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The impact of incentives on creativity : a literature review
Beckers, Nathalie; Cools, Martine; Van den Abbeele, … - In: Review of business and economics 55 (2010) 4, pp. 463-483
Persistent link: https://www.econbiz.de/10008779933