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Betriebliche Budgetierung
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Controlling & Management review / Sonderheft : ZfCM : Zeitschrift für Controlling & Management
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Perspektiven der Kommunikationspolitik
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Budgetierung im Umbruch
Schäffer, Utz
(
ed.
)
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2003
Persistent link: https://www.econbiz.de/10001755917
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Marketingbudgetierung - State of the Art, Herausforderungen und Lösungsansätze
Reinecke, Sven
;
Fuchs, Dion
- In:
Controlling & Management review / Sonderheft : ZfCM : …
(
2003
)
1
,
pp. 22-31
Persistent link: https://www.econbiz.de/10001762474
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3
Direktmarketing und klassische Medien: State-of-the-Art in der Budgetallokation
Peters, Kay
;
Krafft, Manfred
- In:
Perspektiven der Kommunikationspolitik
,
(pp. 81-112)
.
2005
Persistent link: https://www.econbiz.de/10003088034
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