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Die Macht der Marken : Geschichte und Gegenwart
Schütz, Petra (contributor) - 2002 - [Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001706434
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Un modèle intégrateur du capital-client de la marque : une perspective psycho-cognitive
Czellar, Sandor; Denis, Jean-Emile - 2001
Persistent link: https://www.econbiz.de/10001626129
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Investigation of the stochastic utility maximization process of consumer brand choice by semiparametric modeling
Abe, Makoto; Boztuğ, Yasemin; Hildebrandt, Lutz - 2000
Persistent link: https://www.econbiz.de/10001546575
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Erfolgsfaktoren von Markentransfers
Zatloukal, Grit - 1999
Persistent link: https://www.econbiz.de/10001468855
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Brands, information, and loyalty
Anand, Bharat N.; Shachar, Ron - 2000
Persistent link: https://www.econbiz.de/10001491415
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Do consumers really know of the price is right? : Direct measures of reference price and their implications for retailling
Vanhuele, Marc; Drèze, Xavier - 2000
Persistent link: https://www.econbiz.de/10001553202
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On the role of trivial differentiation in learning product quality from experience
Warlop, Luk; Ratneshwar, S.; Van Osselaer, Stijn M. J. - 2000
Persistent link: https://www.econbiz.de/10001578298
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Deep habits
Ravn, Morten O.; Schmitt-Grohé, Stephanie; Uribe, Martín - 2004
Persistent link: https://www.econbiz.de/10001916038
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A market basket analysis based on the multivariate MNL model
Boztuğ, Yasemin (contributor);  … - 2003 - [Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001919370
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Demand for pharmaceutical drugs: a choice modelling experiment
Merino Castelló, Anna (contributor) - 2003 - [Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001939834