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businesses in four areas of online advertising: (i) misleading marketing practices; (ii) ad identification; (iii) endorsements …
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This paper takes stock of recent developments related to online consumer ratings and reviews and their effects on consumer behaviour. It provides an overview of key consumer benefits and risks associated with user-generated feedback, and identifies consumer policy challenges, including...
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Online advertising is now the dominant form of advertising in many OECD countries, and offers businesses the ability to reach consumers in ways that could only have been imagined previously. Online advertising has the potential to benefit consumers through more relevant and timely advertising,...
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This paper introduces the OECD Weekly Tracker of economic activity for 46 OECD and G20 countries using Google Trends … model adds to the previous Google Trends literature in two respects: (1) the data are adjusted for common long-term bias and … (2) the data include variables based on both Google Search categories and topics (the latter being a collection of …
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We build an indicator of individual subjective well-being in the United States based on Google Trends. The indicator is …
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