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~type_genre:"Arbeitspapier"
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Psychologie und Werbung
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Subject
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Werbung
615
Advertising
586
Theorie
246
Theory
246
Psychologie
170
Psychology
158
Consumer behaviour
110
Konsumentenverhalten
110
Advertising effects
99
Werbewirkung
99
USA
78
United States
78
Internet marketing
71
Online-Marketing
71
Preismanagement
71
Pricing strategy
71
advertising
59
Wettbewerb
55
Competition
54
Experiment
48
Game theory
45
Spieltheorie
45
Product quality
41
Produktqualität
41
Deutschland
38
Germany
37
Behavioral economics
36
Verhaltensökonomik
36
Marktstruktur
35
Market structure
34
Media industries
27
Mediensektor
27
Internet
26
Oligopol
26
Oligopoly
26
Network economics
25
Netzwerkökonomik
25
Produktdifferenzierung
25
Duopol
24
Duopoly
24
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Free
466
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77
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Book / Working Paper
783
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Arbeitspapier
Article in journal
6,000
Aufsatz in Zeitschrift
6,000
Graue Literatur
1,014
Non-commercial literature
1,014
Aufsatz im Buch
935
Book section
935
Working Paper
845
Hochschulschrift
511
Collection of articles of several authors
348
Sammelwerk
348
Thesis
255
Aufsatzsammlung
247
Konferenzschrift
227
Lehrbuch
166
Textbook
138
Dissertation u.a. Prüfungsschriften
134
Bibliografie enthalten
100
Bibliography included
100
Bibliographie
71
Conference proceedings
68
Case study
66
Fallstudie
66
Ratgeber
64
Conference paper
55
Konferenzbeitrag
55
Guidebook
52
Wörterbuch
51
Handbook
43
Handbuch
43
Collection of articles written by one author
42
Sammlung
42
Reprint
38
Bibliografie
30
Enzyklopädie
27
Einführung
25
Amtsdruckschrift
21
Government document
21
Statistik
21
Glossar enthalten
20
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English
713
German
60
French
3
Dutch
2
Spanish
2
Undetermined
2
Polish
1
Russian
1
Swedish
1
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Author
All
Dufwenberg, Martin
14
Anderson, Simon P.
11
Kind, Hans Jarle
11
Jullien, Bruno
9
Battigalli, Pierpaolo
8
Bergemann, Dirk
8
Gabszewicz, Jean Jaskold
8
Kaiser, Harry M.
8
Moraga-González, José Luis
8
Nilssen, Tore
8
Bonatti, Alessandro
7
Della Vigna, Stefano
7
Ghosal, Sayantan
7
Soloveichik, Rachel
7
Sørgard, Lars
7
Greenwood, Jeremy
6
Nakamura, Leonard Isamu
6
Saffer, Henry
6
Silk, Alvin J.
6
Wilson, Christopher
6
Dubois, Pierre
5
Durante, Ruben
5
Galeotti, Andrea
5
Ivaldi, Marc
5
Knight, Brian G.
5
Laussel, Didier
5
Matraves, Catherine
5
Mullainathan, Sendhil
5
Pagano, Marco
5
Peitz, Martin
5
Shelegia, Sandro
5
Sonnac, Nathalie
5
Affeldt, Pauline Luise
4
Argentesi, Elena
4
Berndt, Ernst R.
4
Brekke, Kurt R.
4
Dalton, Patricio S.
4
Dave, Dhaval
4
Dekimpe, Marnik G.
4
Dewenter, Ralf
4
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Institution
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National Bureau of Economic Research
13
Boston College / Department of Economics
2
Erasmus Research Institute of Management
2
University of Western Sydney, Nepean / Department of Economics
2
Virginia Polytechnic Institute and State University / Department of Economics
2
Center for Economic Research <Tilburg>
1
Centre for International Economic Studies
1
Centre for International Research on Communication and Information Technologies
1
Columbia University / Department of Economics
1
Deutschland / Bundeswehr / Universität München / Lehrstuhl für Allgemeine Betriebswirtschaftslehre, insbes. Öffentliche Verwaltungen und Öffentliche Unternehmen
1
European University Institute / Department of Law
1
Fachhochschule Pforzheim
1
Federal Reserve Bank of St. Louis
1
Forum Forschungsdaten in der Psychologie <2, 2011, Wiesbaden>
1
Institut für Statistik und Mathematische Wirtschaftstheorie <Augsburg>
1
Institut für Volkswirtschaftslehre und Statistik der Universität Mannheim
1
Kanada / Department of Fisheries and Oceans / Economic Analysis Division
1
Konferenz für Sozial- und Wirtschaftsdaten <5, 2011, Wiesbaden>
1
La Trobe University / School of Agriculture
1
Macquarie University / Department of Business
1
Nationalekonomiska Institutionen <Göteborg>
1
School of Business <Ottawa> / International Business Study Group
1
The Open University / Faculty of Social Sciences
1
Trinity College Dublin / Department of Economics
1
Umeå Universitet / Institutionen för Nationalekonomi
1
University of Minnesota / Department of Applied Economics
1
University of Nottingham / Centre for Decision Research and Experimental Economics
1
University of Strathclyde / Department of Economics
1
University of York / Department of Economics and Related Studies
1
Universität Augsburg / Institut für Volkswirtschaftslehre
1
Universität Mannheim / Institut für Volkswirtschaft und Statistik
1
William Davidson Institute <Ann Arbor, Mich.>
1
Wissenschaftszentrum Berlin für Sozialforschung
1
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Published in...
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Working paper / National Bureau of Economic Research, Inc.
62
CESifo working papers
37
Discussion paper / Centre for Economic Policy Research
26
Discussion papers / CEPR
19
Discussion paper / Center for Economic Research, Tilburg University
15
Working papers / TSE : WP
15
Discussion paper / Tinbergen Institute
14
NBER working paper series
13
Working paper
12
Working paper series
12
Cowles Foundation discussion paper
8
Working papers / Harvard Business School, Division of Research
8
Discussion paper / NHH, Department of Economics
7
ERIM report series research in management
7
Quaderni - working paper DSE / Alma Mater Studiorum - Università di Bologna, Department of Economics
7
Simon Business School working paper
7
Working paper / European Institute for Advanced Studies in Management
7
Working papers / Innocenzo Gasparini Institute for Economic Research
7
Working papers in economics
7
CIE discussion papers
6
DICE discussion paper
6
Discussion papers / Wissenschaftszentrum Berlin für Sozialforschung : Forschungsschwerpunkt Markt und politische Ökonomie
6
Stanford University Graduate School of Business research paper
6
Working papers / Bureau of Economics, Federal Trade Commission
6
Working papers / Department of Economics, Eller College
6
Department of Economics discussion paper series / University of Oxford
5
Discussion paper
5
NICPRE / National Institute for Commodity Promotion Research and Evaluation
5
R.B.
5
Research paper series / Stanford Graduate School of Business
5
Volkswirtschaftliche Diskussionsbeiträge
5
Working paper series / Charles University, Center for Economic Research and Graduate Education ; Academy of Sciences of the Czech Republic, Economics Institute, CERGE-EI
5
Working papers / Federal Reserve Bank of Philadelphia, Research Department
5
Working papers in economics and statistics
5
Arbeitspapier / Institut für Marketing, Universität Mannheim
4
Barcelona GSE working paper series : working paper
4
CORE discussion papers : DP
4
Discussion paper series / IZA
4
Discussion papers / Centre for Industrial Economics, Institute of Economics, University of Copenhagen
4
Discussion papers / Deutsches Institut für Wirtschaftsforschung
4
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Source
All
ECONIS (ZBW)
783
Showing
1
-
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of
783
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date (oldest first)
1
Building up reputation for low-involvement-products : a dynamic model and implications for optimal advertising and quality strategies
Ringbeck, Jürgen
-
1986
Persistent link: https://www.econbiz.de/10000045504
Saved in:
2
Why reflect reality : an exploratory study on the effectiveness of traditionally attractive models and realistically attractive models in fashion and beauty advertising
Barry, Benjamin
(
contributor
);
Bell, Simon J.
(
contributor
)
-
2007
Persistent link: https://www.econbiz.de/10003604132
Saved in:
3
Consumer recall of brand and product class under conditioning of music fromtelevision commericials
Paltschik, Mikael
-
1987
Persistent link: https://www.econbiz.de/10013400713
Saved in:
4
Consumer motion picture choice : audience mapping and preference regression
Möller, K. E. Kristian
;
Kortelainen, Pirjo
-
1982
Persistent link: https://www.econbiz.de/10002504923
Saved in:
5
NLP-Methoden zwischen Zauberei und Wissenschaft : Vortrag gehalten im Rahmen des Studium Generale der Fachhochschule Pforzheim Wintersemester 1994/95
Mohl, Alexa
-
1995
Persistent link: https://www.econbiz.de/10000910104
Saved in:
6
A closer look at economic psychology
Wärneryd, Karl Erik
-
1993
Persistent link: https://www.econbiz.de/10000874011
Saved in:
7
From micro to macro psychological economics
Baxter, J. L.
-
1992
Persistent link: https://www.econbiz.de/10000877792
Saved in:
8
The will, the pendulum, and human choice : Jevons and Bergson on the measurability of human feelings
Maas, Harro
-
1996
Persistent link: https://www.econbiz.de/10000934401
Saved in:
9
First impressions matter : a model of confirmatory bias
Rabin, Matthew
;
Schrag, Joel L.
-
1997
Persistent link: https://www.econbiz.de/10000959197
Saved in:
10
Unemployment and mental disorders : an empirical analysis
Agerbo, Esben
;
Eriksson, Tor
;
Mortensen, Preben Bo
; …
-
1998
Persistent link: https://www.econbiz.de/10000978969
Saved in:
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