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FAMSCALE : a probabilistic multidimensional scaling model for accommodating brand (un)familiarity in positioning maps
Bijmolt, Tammo H. A.; DeSarbo, Wayne; Wedel, Michel - 1993
Persistent link: https://www.econbiz.de/10000883528
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Strategische Erfolgsforschung im Handel : ein Forschungsprogramm
Ahlert, Dieter; Schröder, Hendrik - 1994
Persistent link: https://www.econbiz.de/10000897372
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The lognormal demand model as market analytical instrument
Lamperjee, Nicolas - 1994
Persistent link: https://www.econbiz.de/10000898074
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The influence of involvement on brand dissimularities and MLMDS solutions
Bijmolt, Tammo H. A.; Wedel, Michel - 1993
Persistent link: https://www.econbiz.de/10000856803
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Dynamic panel data model with limited-dependent variables : an application to the demand for tobacco
Labeaga, José M. - 1992
Persistent link: https://www.econbiz.de/10000829664
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Asymmetric market share modeling with many competitive items using market level scanner data
Foekens, Eijte W.; Leeflang, Peter; Wittink, Dick R. - 1992
Persistent link: https://www.econbiz.de/10000834438
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Data analytic techniques for consumer economics
Selvanathan, Eliyathamby Antony - 1987
Persistent link: https://www.econbiz.de/10000751629
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Comparing scanner data with traditional store audit data
Foekens, Eijte W.; Leeflang, Peter - 1991
Persistent link: https://www.econbiz.de/10000811282
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Using survey data in inferences about purchase behaviour
Gaba, Anil; Winkler, Robert L. - 1990
Persistent link: https://www.econbiz.de/10000812119