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Sponsorship als Marketinginstrument
Specht, Andreas D. von - 1985
Persistent link: https://www.econbiz.de/10000422162
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Forecasting advertising expenditure : an analysis of advertising expenditures in Great Britain and Germany
Sturgess, Brian T.; Wilson, Nicholas - 1983
Persistent link: https://www.econbiz.de/10000422323
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Optimal advertising and quality strategies in markets with imperfect information
Ringbeck, Jürgen - 1984
Persistent link: https://www.econbiz.de/10000073451
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We stood together : first-hand accounts of dramatic events in Canada's labour past
Montero, Gloria - 1979
Persistent link: https://www.econbiz.de/10000346230
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Price competition and advertising signals : signaling by competing senders
Hertzendorf, Mark N.; Overgaard, Per Baltzer - 1999 - Rev
Persistent link: https://www.econbiz.de/10000168213
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Informative Reklame
Bester, Helmut - 1998
Persistent link: https://www.econbiz.de/10000168392
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Die Entwicklungstendenzen der Marketingkommunikation : ausführliche Ergebnisse einer Delphi-Studie
Pasquier, Martial; Weiss, Mirja; Felser, Peter - 1994
Persistent link: https://www.econbiz.de/10000899609
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Critique et perspectives méthodologiques des recherches sur l efficacité de l'affichage publicitaire
Pasquier, Martial - 1994
Persistent link: https://www.econbiz.de/10000902231