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A survey of econometric studies of tobacco advertising
Alchin, Terry M. - 1991
Persistent link: https://www.econbiz.de/10000910416
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A review of international research into promotional effectiveness and its implications for an Australian research agenda
Roberts, John H. - 1992
Persistent link: https://www.econbiz.de/10000845117
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The effect of advertising on price and quality : an empirical study of eye examinations, sweet lemons and self-deceivers
Parker, Philip M. - 1991
Persistent link: https://www.econbiz.de/10000824349
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Scale and scope effects on advertising agency costs
Silk, Alvin J.; Berndt, Ernst R. - 1990
Persistent link: https://www.econbiz.de/10000800329
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The effect of advertising on price and quality : the optometric industry revisited
Parker, Philip M. - 1990
Persistent link: https://www.econbiz.de/10000812142
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The economics of smoking
Chaloupka, Frank J.; Warner, Kenneth E. - 1999
Persistent link: https://www.econbiz.de/10001378555
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Estimating Coke and Pepsi's price and advertising strategies
Golan, Amos; Karp, Larry S.; Perloff, Jeffrey M. - 1998 - Rev
Persistent link: https://www.econbiz.de/10001366878
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Conclusions from the ARF's Copy Research Validity Project
Rossiter, John R.; Eagleson, Geoff K. - 1994
Persistent link: https://www.econbiz.de/10000887134
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Caveat on "ad likability" and the ARF Copy Research Validity Project
Rossiter, John R.; Eagleson, Geoff K. - 1992
Persistent link: https://www.econbiz.de/10000859351
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Prescription drug advertising and drug utilization : the role of Medicare Part D
Alpert, Abby; Lakdawalla, Darius; Sood, Neeraj - 2015
Persistent link: https://www.econbiz.de/10011418907