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~type_genre:"Arbeitspapier"
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Management of the advertising...
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Werbung
616
Advertising
587
Theorie
201
Theory
201
Consumer behaviour
101
Konsumentenverhalten
101
Advertising effects
99
Werbewirkung
99
Internet marketing
72
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72
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71
Pricing strategy
71
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70
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70
advertising
59
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55
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54
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41
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41
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36
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35
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32
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31
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27
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27
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26
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26
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26
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25
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25
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25
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25
Spieltheorie
25
Duopol
24
Duopoly
24
Product differentiation
24
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23
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22
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22
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22
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356
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61
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616
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Arbeitspapier
Article in journal
5,517
Aufsatz in Zeitschrift
5,517
Graue Literatur
811
Non-commercial literature
811
Aufsatz im Buch
707
Book section
707
Working Paper
652
Hochschulschrift
428
Collection of articles of several authors
218
Sammelwerk
218
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210
Konferenzschrift
147
Aufsatzsammlung
132
Lehrbuch
115
Textbook
99
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97
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74
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74
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51
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50
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50
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50
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46
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32
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30
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28
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23
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19
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2
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1
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Anderson, Simon P.
11
Kind, Hans Jarle
11
Jullien, Bruno
9
Bergemann, Dirk
8
Gabszewicz, Jean Jaskold
8
Kaiser, Harry M.
8
Moraga-González, José Luis
8
Nilssen, Tore
8
Bonatti, Alessandro
7
Soloveichik, Rachel
7
Sørgard, Lars
7
Greenwood, Jeremy
6
Nakamura, Leonard Isamu
6
Saffer, Henry
6
Silk, Alvin J.
6
Wilson, Christopher
6
Dubois, Pierre
5
Durante, Ruben
5
Galeotti, Andrea
5
Ivaldi, Marc
5
Knight, Brian G.
5
Laussel, Didier
5
Matraves, Catherine
5
Pagano, Marco
5
Peitz, Martin
5
Shelegia, Sandro
5
Sonnac, Nathalie
5
Affeldt, Pauline Luise
4
Argentesi, Elena
4
Berndt, Ernst R.
4
Brekke, Kurt R.
4
Dave, Dhaval
4
Dekimpe, Marnik G.
4
Della Vigna, Stefano
4
Dewenter, Ralf
4
Eberhardt, Markus
4
Filistrucchi, Lapo
4
Fitzgerald, Doireann
4
Galasso, Vincenzo
4
Griffith, Rachel
4
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National Bureau of Economic Research
8
Boston College / Department of Economics
2
Erasmus Research Institute of Management
2
University of Western Sydney, Nepean / Department of Economics
2
Virginia Polytechnic Institute and State University / Department of Economics
2
Center for Economic Research <Tilburg>
1
Centre for International Economic Studies
1
Centre for International Research on Communication and Information Technologies
1
Columbia University / Department of Economics
1
Deutschland / Bundeswehr / Universität München / Lehrstuhl für Allgemeine Betriebswirtschaftslehre, insbes. Öffentliche Verwaltungen und Öffentliche Unternehmen
1
European University Institute / Department of Law
1
Institut für Statistik und Mathematische Wirtschaftstheorie <Augsburg>
1
Institut für Volkswirtschaftslehre und Statistik der Universität Mannheim
1
Kanada / Department of Fisheries and Oceans / Economic Analysis Division
1
La Trobe University / School of Agriculture
1
Macquarie University / Department of Business
1
School of Business <Ottawa> / International Business Study Group
1
The Open University / Faculty of Social Sciences
1
Umeå Universitet / Institutionen för Nationalekonomi
1
University of Minnesota / Department of Applied Economics
1
University of Nottingham / Centre for Decision Research and Experimental Economics
1
University of York / Department of Economics and Related Studies
1
Universität Augsburg / Institut für Volkswirtschaftslehre
1
Universität Mannheim / Institut für Volkswirtschaft und Statistik
1
William Davidson Institute <Ann Arbor, Mich.>
1
Wissenschaftszentrum Berlin für Sozialforschung
1
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Working paper / National Bureau of Economic Research, Inc.
41
CESifo working papers
31
Discussion paper / Centre for Economic Policy Research
23
Discussion papers / CEPR
16
Working papers / TSE : WP
14
Working paper series
12
Discussion paper / Tinbergen Institute
11
Cowles Foundation discussion paper
8
Discussion paper / Center for Economic Research, Tilburg University
8
NBER working paper series
8
Working paper
8
Discussion paper / NHH, Department of Economics
7
ERIM report series research in management
7
Simon Business School working paper
7
CIE discussion papers
6
DICE discussion paper
6
Discussion papers / Wissenschaftszentrum Berlin für Sozialforschung : Forschungsschwerpunkt Markt und politische Ökonomie
6
Quaderni - working paper DSE / Alma Mater Studiorum - Università di Bologna, Department of Economics
6
Stanford University Graduate School of Business research paper
6
Working paper / European Institute for Advanced Studies in Management
6
Working papers / Bureau of Economics, Federal Trade Commission
6
Working papers / Harvard Business School, Division of Research
6
Department of Economics discussion paper series / University of Oxford
5
NICPRE / National Institute for Commodity Promotion Research and Evaluation
5
R.B.
5
Volkswirtschaftliche Diskussionsbeiträge
5
Working paper series / Charles University, Center for Economic Research and Graduate Education ; Academy of Sciences of the Czech Republic, Economics Institute, CERGE-EI
5
Working papers / Federal Reserve Bank of Philadelphia, Research Department
5
Arbeitspapier / Institut für Marketing, Universität Mannheim
4
CORE discussion papers : DP
4
Discussion papers / Centre for Industrial Economics, Institute of Economics, University of Copenhagen
4
Research and the development of pedagogical materials : working papers
4
Rotman School of Management working paper / University of Toronto Rotman School of Management
4
Working papers / W / Helsinki School of Economics and Business Administration
4
Working papers in economics
4
Arbeitspapier / Institut für Marketing und Unternehmungsführung, Universität Bern
3
BEA working papers
3
Barcelona GSE working paper series : working paper
3
Beiträge des Fachbereichs Wirtschaftswissenschaften der Universität Osnabrück
3
Discussion paper / Institute of Social and Economic Research
3
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ECONIS (ZBW)
616
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1
Advertising and concentration : a suggested approach and some preliminary results
Waterson, Mike
-
1972
Persistent link: https://www.econbiz.de/10000666677
Saved in:
2
Theoretical approaches for studying effects of media context on advertising perception
Juntunen, Arja
-
1994
Persistent link: https://www.econbiz.de/10000885351
Saved in:
3
Conclusions from the ARF's Copy Research Validity Project
Rossiter, John R.
;
Eagleson, Geoff K.
-
1994
Persistent link: https://www.econbiz.de/10000887134
Saved in:
4
Alcohol advertising and motor vehicle fatalities
Saffer, Henry
-
1994
Persistent link: https://www.econbiz.de/10000888655
Saved in:
5
Conscience et comportement : une approche intégrative bipolaire des objectifs de communication illustrée à l'aide des campagnes de Benetton
Pasquier, Martial
-
1994
Persistent link: https://www.econbiz.de/10000893288
Saved in:
6
Swines and sweaters : a semiotic analysis of the Benetton print campaign in 1992
Aslama, Minna
-
1994
Persistent link: https://www.econbiz.de/10000893456
Saved in:
7
Toward a theory of promotional effects in grocery retailing : sources of variations in effects between product categories and between promotional mixes
Julander, Claes-Robert
;
Persson, Per-Göran
-
1993
Persistent link: https://www.econbiz.de/10000855566
Saved in:
8
Caveat on "ad likability" and the ARF Copy Research Validity Project
Rossiter, John R.
;
Eagleson, Geoff K.
-
1992
Persistent link: https://www.econbiz.de/10000859351
Saved in:
9
Strategic advertising and pricing with sequential buyer search
Stahl, Dale O.
-
1991
Persistent link: https://www.econbiz.de/10000827758
Saved in:
10
Upstream pricing and advertising signal downstream demand
Albæk, Svend
;
Overgaard, Per Baltzer
-
1992
Persistent link: https://www.econbiz.de/10000834354
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