Showing 1 - 10 of 6,412
are presented which investigate customers' switching behavior if a (sub-)brand is unavailable and key determinants of the …
Persistent link: https://www.econbiz.de/10008749823
Persistent link: https://www.econbiz.de/10001590084
Persistent link: https://www.econbiz.de/10011745835
This paper estimates the impact on consumer behavior of a firm's voluntary disclosure of information. Specifically, we study the impact of Starbucks' disclosure of calorie information on its menu boards in June 2013. Using data on over 250,000 consumers' visits to specific restaurant chains, we...
Persistent link: https://www.econbiz.de/10012599370
Persistent link: https://www.econbiz.de/10000885255
Persistent link: https://www.econbiz.de/10000828103
Persistent link: https://www.econbiz.de/10000828106
Persistent link: https://www.econbiz.de/10000802593
Persistent link: https://www.econbiz.de/10000709354
Persistent link: https://www.econbiz.de/10000010759