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Building up reputation for low-involvement-products : a dynamic model and implications for optimal advertising and quality strategies

Ringbeck, Jürgen - 1986

Persistent link: https://www.econbiz.de/10000045504

Why reflect reality : an exploratory study on the effectiveness of traditionally attractive models and realistically attractive models in fashion and beauty advertising

Barry, Benjamin (contributor); Bell, Simon J. (contributor) - 2007

Persistent link: https://www.econbiz.de/10003604132

Consumer recall of brand and product class under conditioning of music fromtelevision commericials

Paltschik, Mikael - 1987

Persistent link: https://www.econbiz.de/10013400713

Media bias and advertising : evidence from a German car magazine

Dewenter, Ralf; Heimeshoff, Ulrich - 2014

This paper investigates the existence of a possible media bias by analyzing the impact of automobile manufacturer’s advertisements on automobile reviews in a leading German car magazine. By accounting for both endogeneity and sample selection using a two-step procedure, we find a positive...

Persistent link: https://www.econbiz.de/10010344120

Media bias and advertising : evidence from a German car magazine

Dewenter, Ralf; Heimeshoff, Ulrich - 2014

This paper investigates the existence of a possible media bias by analyzing the impact of automobile manufacturer's advertisements on automobile reviews in a leading German car magazine. By accounting for both endogeneity and sample selection using a two-step procedure, we find a positive impact...