Narrow search
Showing 1 - 10 of 16
Cover Image
Building models for marketing decisions : past, present and future
Leeflang, Peter - 2000
Persistent link: https://www.econbiz.de/10001505384
Cover Image
Asymmetric market share modeling with many competitive items using market level scanner data
Foekens, Eijte W.; Leeflang, Peter; Wittink, Dick R. - 1992
Persistent link: https://www.econbiz.de/10000834438
Cover Image
Sprinter-type macro-flow models
Nijkamp, Willem G.; Leeflang, Peter
Persistent link: https://www.econbiz.de/10000724812
Cover Image
Comparing scanner data with traditional store audit data
Foekens, Eijte W.; Leeflang, Peter - 1991
Persistent link: https://www.econbiz.de/10000811282
Cover Image
Diagnostic competitive reactions using (aggregated) scanner data
Leeflang, Peter; Wittink, Dick R. - 1990
Persistent link: https://www.econbiz.de/10000783166
Cover Image
Testing causality between marketing variables using scanner data
Bult, Jan R.; Leeflang, Peter; Wittink, Dick R. - 1991
Persistent link: https://www.econbiz.de/10000818031
Cover Image
The geometric dual lag model
Leeflang, Peter; Mijatović, Grigorij M. - 1988
Persistent link: https://www.econbiz.de/10000761824
Cover Image
On the general structure of sprinter-type macro-flow models
Nijkamp, Willem G.; Leeflang, Peter - 1985
Persistent link: https://www.econbiz.de/10000708341
Cover Image
Competitive analysis in segmented markets : a generalization of the LNB-model
Plat, Francis W.; Leeflang, Peter - 1986
Persistent link: https://www.econbiz.de/10000709523
Cover Image
The role of national culture in advertising's sensitivity to business cycles : an investigation across all continents
Deleersnyder, Barbara; Dekimpe, Marnik G.; Steenkamp, … - 2007
Persistent link: https://www.econbiz.de/10003651669