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Adaptive governance : the role of loyalty
Klos, Tomas B.; Nooteboom, Bart - 1997
Persistent link: https://www.econbiz.de/10000978873
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The estimation of pre- and post-promotion dips with store-level scanner data
Heerde, H. J. van; Leeflang, Peter; Wittink, Dick R. - 1999
Persistent link: https://www.econbiz.de/10001432857
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The value of being on the net : the effects of web sites of companies on consumer decision making
Björk, Peter (contributor) - 2000 - [Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001536561
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Relevance of aggregation level and heterogeneity in sales response models
Hruschka, Harald - 2003
Persistent link: https://www.econbiz.de/10001805813
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Global marketing: types of its organizational incorpration
Raffée, Hans - 1986
Persistent link: https://www.econbiz.de/10013416626
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Public Marketing und corporate communications als Bausteine eines strategischen und gesellschaftsorientierten Marketing
Wiedmann, Klaus-Peter - 1986
Persistent link: https://www.econbiz.de/10013416659
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Prozessstandardisierung als strategischer Ansatzpunkt eines Global-Marketing
Kreutzer, Ralf T. - 1986
Persistent link: https://www.econbiz.de/10013416060