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Strategische Optionen im Marke...
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Strategisches Management
1,131
Strategic management
1,092
Marketing
450
Theorie
418
Theory
418
USA
153
United States
153
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152
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150
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41
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39
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39
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38
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38
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38
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38
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37
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37
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36
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35
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35
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828
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120
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Book / Working Paper
1,611
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Arbeitspapier
Article in journal
17,822
Aufsatz in Zeitschrift
17,822
Aufsatz im Buch
7,047
Book section
7,047
Hochschulschrift
4,161
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3,166
Graue Literatur
3,038
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3,038
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2,956
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2,956
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2,153
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1,974
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1,772
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1,670
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1,635
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1,635
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1,377
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1,150
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1,003
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952
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Ratgeber
677
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637
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352
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352
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300
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241
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241
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209
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206
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177
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Becker, Wolfgang
12
Burgelman, Robert A.
11
Fritz, Wolfgang
11
Van Reenen, John
11
Wiedmann, Klaus-Peter
10
Beckmann, Markus
9
Franses, Philip Hans
9
Gans, Joshua
9
Midgley, David F.
9
Pies, Ingo
9
Bloom, Nicholas
8
Devinney, Timothy Michael
8
Eagle, Lynne C.
8
Mahoney, Joseph Timothy
8
Zilibotti, Fabrizio
8
Aghion, Philippe
7
Doz, Yves L.
7
Hielscher, Stefan
7
Walters, David
7
Adner, Ron
6
Bachmann, Ruediger
6
Huy, Quy
6
Raffée, Hans
6
Schewe, Gerhard
6
Soberman, David A.
6
Acemoglu, Daron
5
Acharya, Viral V.
5
Bughin, Jacques
5
Eliaz, Kfir
5
Eriksen, Bo
5
Kaplan, Robert S.
5
Lelarge, Claire
5
Lerner, Joshua
5
Schneider, Martin
5
Soloveichik, Rachel
5
Spiegler, Ran
5
Teubner, Alexander
5
Tscheulin, Dieter K.
5
Wulf, Torsten
5
Amir, Rabah
4
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National Bureau of Economic Research
13
Erasmus Research Institute of Management
11
Econometrisch Instituut <Rotterdam>
4
INSEAD
4
Macquarie University / Department of Economics
3
Albert-Ludwigs-Universität Freiburg / Betriebswirtschaftliches Seminar
2
Center for Economic Analysis <Boulder, Colo.>
2
Center for Economic Research <Tilburg>
2
Center for International Food and Agricultural Policy
2
Institut für Personalmanagement <Hamburg>
2
Institut für Statistik und Mathematische Wirtschaftstheorie <Augsburg>
2
Institut für Weltwirtschaft
2
Institute for Research in the Behavioral, Economic, and Management Sciences
2
Institute of Finance and Accounting <London>
2
Instituttet for Industriøkonomi og Virksomhedsstrategi <Kopenhagen>
2
Krannert Graduate School of Management
2
Melbourne Business School
2
New Zealand / Ministry of Economic Development
2
Scuola superiore Sant'Anna di studi universitari e di perfezionamento / Laboratory of Economics and Management
2
Svenska Handelshögskolan <Helsinki>
2
Technische Universität Dresden / Fakultät Wirtschaftswissenschaften
2
University of Warwick / Department of Economics
2
ARL - Akademie für Raumentwicklung in der Leibniz-Gemeinschaft
1
Asia Pacific School of Economics and Management
1
Australian Centre for International Business
1
Banco de Portugal / Departamento de Estatística e Estudos Económicos
1
Belkereskedelmi Kutató Intézet <Budapest>
1
Beratungs- und Prüfungsgesellschaft <Münster (Westf)>
1
Bundesverband Deutscher Unternehmensberater
1
Centre for ASEAN Studies
1
Centre for Economic Policy Research
1
Centrum für Nachhaltigkeitsmanagement <Lüneburg>
1
Charles A. Dice Center for Research in Financial Economics <Columbus, Ohio>
1
Christel DeHaan Tourism and Travel Research Institute <Nottingham>
1
Claremont Institute for Economic Policy Studies
1
Conference on Marketing, Corporate Social Initiatives, and the Bottom Line <2001, Chapel Hill, NC>
1
Cornell University / Department of Agricultural, Resource and Managerial Economics
1
Cornell University / Department of Applied Economics and Management
1
Deutsches Institut für Wirtschaftsforschung
1
Deutschland / Bundeswehr / Universität München / Lehrstuhl für Allgemeine Betriebswirtschaftslehre, insbes. Öffentliche Verwaltungen und Öffentliche Unternehmen
1
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Working paper / National Bureau of Economic Research, Inc.
81
Faculty & research / Insead : working paper series
72
Working papers / Harvard Business School, Division of Research
52
Discussion paper / Centre for Economic Policy Research
46
ERIM report series research in management
26
Working paper series
22
Arbeitspapier / Institut für Marketing, Universität Mannheim
20
Rotterdams Instituut voor Bedrijfseconomische Studies : RIBES
17
Working paper
16
Discussion paper
15
Diskussionspapier / Lehrstuhl für Wirtschaftsethik, Martin-Luther-Universität Halle-Wittenberg
15
Arbeitspapier / HHL, Leipzig Graduate School of Management
14
Bamberger betriebswirtschaftliche Beiträge
14
Manuskripte aus den Instituten für Betriebswirtschaftslehre der Universität Kiel
13
NBER working paper series
13
Working paper / Department of Commerce, College of Business, Massey University
13
Working paper / Indian Institute of Management, Ahmedabad
13
Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde
13
Policy research working paper : WPS
12
Discussion paper / Center for Economic Research, Tilburg University
11
Discussion papers / CEPR
11
Diskussionsbeiträge des Fachbereichs Wirtschaftswissenschaft der Universität Duisburg - Gesamthochschule
11
Stanford University Graduate School of Business research paper
11
Working papers / W / Helsinki School of Economics and Business Administration
11
Arbeitspapiere des Instituts für Genossenschaftswesen der Westfälischen Wilhelms-Universität Münster
10
Documents de recherche / ESSEC Centre de Recherche
10
HEC Paris research paper series
10
Sloan working papers
10
Working paper / Harvard Business School, Division of Research
10
Discussion paper / Tinbergen Institute
9
Meddelanden från Svenska Handelshögskolan
9
Research report / Graduate School Research Institute Systems, Organisations and Management
9
Rotterdam Institute for Business Economic Studies
9
Working paper / European Institute for Advanced Studies in Management
9
CESifo working papers
8
Institut für Wirtschaftswissenschaften der Technischen Universität Braunschweig
8
KDI School working paper series
8
Research paper series / Stanford Graduate School of Business
8
Econometric Institute research papers
7
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7
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ECONIS (ZBW)
1,611
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1
Differentiation and value strategy : issues for the
marketing
operations management interface
Walters, David
-
1997
Persistent link: https://www.econbiz.de/10000645000
Saved in:
2
Strategisches Ökologiemarketing umwelt- und verbraucherpolitischer Organisationen
Wiedmann, Klaus-Peter
-
1988
Persistent link: https://www.econbiz.de/10000083884
Saved in:
3
The strategic
marketing
plan evaluated : effective or not?
Waalewijn, Philip
;
Wijnia, Sjoerd
-
1997
Persistent link: https://www.econbiz.de/10000962258
Saved in:
4
Pharmaceutical patents : incentives for R&D or
marketing
?
Brekke, Kurt R.
(
contributor
);
Straume, Odd Rune
(
contributor
)
-
2008
a larger share of the patent rent is spent on
marketing
, relative to R&D. --
Marketing
; Research & Development …
Persistent link: https://www.econbiz.de/10003771873
Saved in:
5
Strategiewahl anhand der Five Forces? : Eine empirische Analyse des Zusammenhangs von Wettbewerbsposition und strategischer Ausrichtung bei deutschen börsennotierten Unternehmen
Ossadnik, Wolfgang
;
Dorenkamp, Axel
;
Wilmsmann, Dirk
-
2005
Persistent link: https://www.econbiz.de/10002685197
Saved in:
6
Shareholder activism and the role of
marketing
: a framework for analyzing and managing investor relations
Hoffmann, Arvid O. I.
;
Pennings, Joost M. E.
-
2008
Persistent link: https://www.econbiz.de/10003808757
Saved in:
7
On the strategic use of attention grabbers
Eliaz, Kfir
;
Spiegler, Ran
-
2010
Persistent link: https://www.econbiz.de/10003994095
Saved in:
8
Strategische
Marketing
-Früherkennung : Konzepte - Funktionen - Anwendungen
Oelsnitz, Dietrich von der
-
1994
Persistent link: https://www.econbiz.de/10009413200
Saved in:
9
Pharmaceutical patents : incentives for R&D or
marketing
?
Brekke, Kurt R.
(
contributor
);
Straume, Odd Rune
(
contributor
)
-
2005
Persistent link: https://www.econbiz.de/10003209183
Saved in:
10
The influence of business strategy on market orientation and new product activity
Frambach, Rudolf T.
;
Prabhu, Jaideep
;
Verhallen, Theo W.
-
1998
Persistent link: https://www.econbiz.de/10000992084
Saved in:
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