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Multivariate logit models for market basket data analysis : presented at the Workshop on Channel Productivity: Efficiency in Retailing & Merchandising of the European Institute for...
Hruschka, Harald; Lukanowicz, Martin; Buchta, Christian - 1996
Persistent link: https://www.econbiz.de/10000614663
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E-Commerce, Internet-Handel und Marktwirtschaft
Schenk, Hans-Otto - 2001
Persistent link: https://www.econbiz.de/10001589592
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Herstellermarke vs. Handelsmarke
Lorenz, Bettina; Hauser, Ulrike - 2007
Persistent link: https://www.econbiz.de/10003469727
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Inhalte und Bedeutung des Defender-Modells zur Bestimmung der Defensivstrategie bei Markteintritten von Produktinnovationen
Möhlenbruch, Dirk; Wichert, Gesa von - 2008
Persistent link: https://www.econbiz.de/10003719901
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Market share models with semi-parametric additive brand attractions
Hruschka, Harald - 1998
Persistent link: https://www.econbiz.de/10001413019
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Marketingwissenschaft im Wandel : Anmerkungen zur Paradigmendiskussion
Meffert, Heribert - 1999
Persistent link: https://www.econbiz.de/10013420241
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The debate on standardization and adaptation in international marketing and management research : what do we know, what should we know?
Schmid, Stefan; Kotulla, Thomas - 2009
Persistent link: https://www.econbiz.de/10013446589
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Price and non-price competition in food retailing : constructing a balance
Morelli, Carlo J. - 1996
Persistent link: https://www.econbiz.de/10000614417
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Empirische Untersuchung zur Einkaufsstättenwahl von Konsumenten am Beispiel der Stadt Leipzig
Kreller, Peggy - 1998
Persistent link: https://www.econbiz.de/10000168085
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Annotated illustrations to China's future role in the world grain market
Kersten, Lutz - 1998
Persistent link: https://www.econbiz.de/10000658431