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Assessing when increased media weight helps sales of real-world brands
MacInnis, Deborah J.; Rao, Ambar G.; Weiss, Allen M. - 2002
Persistent link: https://www.econbiz.de/10001673493
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Switching costs and the disintegration of distribution channel relationships
Weiss, Allen M.; Anderson, Erin - 1990
Persistent link: https://www.econbiz.de/10000802731
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The effects of switching costs on the termination of distribution channel relationships
Weiss, Allen M.; Anderson, Erin - 1991
Persistent link: https://www.econbiz.de/10000825853
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Salesforce adoption of transaction-specific innovations
Anderson, Erin; Robertson, Thomas S. - 1990
Persistent link: https://www.econbiz.de/10000799534
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Does opportunity make the thief? : an exploratory study of how control systems influence an industrial salesperson's ethical behavior
Robertson, Diana C.; Anderson, Erin - 1989
Persistent link: https://www.econbiz.de/10000783744
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The use of pledges to build and sustain commitment in distribution channels
Anderson, Erin - 1991
Persistent link: https://www.econbiz.de/10000819487
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Buyer-supplier relations in industrial markets : when do buyers enter the trap of making idiosyncratic investments?
Bensaou, Ben M.; Anderson, Erin - 1997
Persistent link: https://www.econbiz.de/10000958493
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When strategic renewal does not occur : explaining the vertical integration of sales forces
Anderson, Erin; Dalsace, Frédéric; Ross, William T. - 2006
Persistent link: https://www.econbiz.de/10003740340
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Should you set up your own sales force or should you outsource it? : Pitfalls in the standard analysis
Ross, William T.; Dalsace, Frédéric; Anderson, Erin - 2004
Persistent link: https://www.econbiz.de/10002115442
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Leading the effective sales force : the Asian sales force management environment
Anderson, Erin (contributor); Lodish, Leonard M. (contributor) - 2006
Persistent link: https://www.econbiz.de/10003406560