This report reviews the medical tourism industry in the Philippines. It discusses the global market for medical tourism, analyzes the demand and supply aspects of the local industry, and identifies its drivers of growth. It performs an industry benchmarking exercise by looking at benchmarks...

Despite an uncertain political relationship, and tensions between India and Pakistan, healthcare is a sector for trade that has the potential to grow. It is a soft sector, offering a win-win situation for both countries as producers will get a larger market for their products while consumers...

This research contributes to wellness and spa tourism literature by analyzing the preferences of German health travelers with a focus on natural treatments. Based on the findings of a literature review on health travelers’ preferences, a choice-based conjoint analysis was conducted with a...

Entrepreneurship education has two purposes: To improve students' entrepreneurial skills and to provide impetus to those suited to entrepreneurship while discouraging the rest. While entrepreneurship education helps students to make a vocational decision its effects may conflict for those not...

Entrepreneurship education has two purposes: To improve students' entrepreneurial skills and to provide impetus to those suited to entrepreneurship while discouraging the rest. While entrepreneurship education helps students to make a vocational decision its effects may conflict for those not...

In the area of green consumption there is a gap between the environmental concern expressed by people and the actions they are prepared to take as consumers. This so-called 'green gap' phenomenon means that while consumers' environmental beliefs are stable or even intensifying, they do not...

This paper proposes a novel conceptual framework to address the lack of sustainable consumption behaviors during live hedonic event experiences, such as music concerts or football games. The framework's rationale is founded on principles from the theory of planned behavior, theory of cognitive...