The determinants of medical tourism intentions : applying the theory of planned behavior
Year of publication: |
2015
|
---|---|
Authors: | Ramamonjiarivelo, Zo ; Martin, David S. ; Martin, Warren S. |
Published in: |
Health marketing quarterly. - Philadelphia, Pa. : Taylor & Francis, ISSN 0735-9683, ZDB-ID 639428-0. - Vol. 32.2015, 2, p. 165-179
|
Subject: | theory of planned behavior | medical tourism | scale development | Gesundheitstourismus | Health tourism | Verbrauchereinstellung | Consumer attitudes | Urlaubsverhalten | Holiday behaviour |
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