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Co-creation of value in servic...
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Dienstleistungsmarketing
4
Marketing theory
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Services marketing
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3
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3
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Arbeitspapier
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Grönroos, Christian
12
Finne, Åke
1
Gummerus, Johanna
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Kauppinen-Räisänen, Hannele
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Svenska Handelshögskolan <Helsinki>
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ECONIS (ZBW)
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1
From marketing mix to relationship marketing : toward a paradigm shift in marketing
Grönroos, Christian
-
1993
Persistent link: https://www.econbiz.de/10000873956
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2
Service marketing theory : back to basics
Grönroos, Christian
-
1998
Persistent link: https://www.econbiz.de/10000987032
Saved in:
3
Service-oriented strategies in industrial marketing
Grönroos, Christian
-
1985
Persistent link: https://www.econbiz.de/10013400566
Saved in:
4
Developing the service offering - a source of competitive advantage
Grönroos, Christian
-
1987
Persistent link: https://www.econbiz.de/10013400715
Saved in:
5
The hybrid consumer : exploring the drivers of a new consumer behaviour type
Leppänen, Hanna
;
Grönroos, Christian
-
2009
Persistent link: https://www.econbiz.de/10003892915
Saved in:
6
Marketing and the logic of service : valua facilitation, value creation and co-creation, and their marketing implications
Grönroos, Christian
;
Ravald, Annika
-
2009
Persistent link: https://www.econbiz.de/10003872346
Saved in:
7
Interpretation of services marketing concepts
Kauppinen-Räisänen, Hannele
(
contributor
); …
-
2007
Persistent link: https://www.econbiz.de/10003538913
Saved in:
8
Towards a dynamic communication model : a useful tool in relationship communication
Finne, Åke
(
contributor
);
Grönroos, Christian
(
contributor
)
-
2006
Persistent link: https://www.econbiz.de/10003301182
Saved in:
9
Service productivity : toward a conceptualisation of the transformation of inputs into customer value in services
Grönroos, Christian
(
contributor
); …
-
2000
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001536013
Saved in:
10
The netoffer model : developing internet offerings for the virtual marketspace
Grönroos, Christian
(
contributor
)
-
1999
Persistent link: https://www.econbiz.de/10001543477
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