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From marketing mix to relationship marketing : toward a paradigm shift in marketing
Grönroos, Christian - 1993
Persistent link: https://www.econbiz.de/10000873956
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Service marketing theory : back to basics
Grönroos, Christian - 1998
Persistent link: https://www.econbiz.de/10000987032
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Service-oriented strategies in industrial marketing
Grönroos, Christian - 1985
Persistent link: https://www.econbiz.de/10013400566
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Developing the service offering - a source of competitive advantage
Grönroos, Christian - 1987
Persistent link: https://www.econbiz.de/10013400715
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The hybrid consumer : exploring the drivers of a new consumer behaviour type
Leppänen, Hanna; Grönroos, Christian - 2009
Persistent link: https://www.econbiz.de/10003892915
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Marketing and the logic of service : valua facilitation, value creation and co-creation, and their marketing implications
Grönroos, Christian; Ravald, Annika - 2009
Persistent link: https://www.econbiz.de/10003872346
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Interpretation of services marketing concepts
Kauppinen-Räisänen, Hannele (contributor);  … - 2007
Persistent link: https://www.econbiz.de/10003538913
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Towards a dynamic communication model : a useful tool in relationship communication
Finne, Åke (contributor); Grönroos, Christian (contributor) - 2006
Persistent link: https://www.econbiz.de/10003301182
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Service productivity : toward a conceptualisation of the transformation of inputs into customer value in services
Grönroos, Christian (contributor);  … - 2000 - [Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001536013
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The netoffer model : developing internet offerings for the virtual marketspace
Grönroos, Christian (contributor) - 1999
Persistent link: https://www.econbiz.de/10001543477