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34
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ECONIS (ZBW)
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1
A review of international research into promotional effectiveness and its implications for an Australian research agenda
Roberts, John H.
-
1992
Persistent link: https://www.econbiz.de/10000845117
Saved in:
2
The implications of risk aversion and information unvertainty on optimal new product launch strategies
Roberts, John H.
-
1990
Persistent link: https://www.econbiz.de/10000847194
Saved in:
3
The nature of lead users and measurement of leading edge status
Morrison, Pamela D.
(
contributor
); …
-
2002
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001716475
Saved in:
4
The nature of lead users and measurement of leading edge status
Morrison, Pamela D.
(
contributor
); …
-
2002
-
[Elektronische Ressource], rev. version of 2002/91/MKT
Persistent link: https://www.econbiz.de/10001719493
Saved in:
5
Electronic home shopping : role of consumer perceptions and congruence in consideration set formation
Roberts, John H.
;
Morrison, Pamela D.
-
1996
Persistent link: https://www.econbiz.de/10000939872
Saved in:
6
Development and testing of a model of consideration set formation
Roberts, John H.
;
Lattin, James M.
-
1990
Persistent link: https://www.econbiz.de/10000846750
Saved in:
7
The effect of network structure in industrial diffusion processes
Midgley, David F.
;
Morrison, Pamela D.
;
Roberts, John H.
-
1990
Persistent link: https://www.econbiz.de/10000846994
Saved in:
8
Defending market share against an emerging innovation
Roberts, John H.
;
Nelson, Charles J.
;
Morrison, Pamela D.
-
1995
Persistent link: https://www.econbiz.de/10000912046
Saved in:
9
Pathways to profits : identifying separate channels of small firm growth through business training
Anderson, Stephen J.
;
Chandy, Rajesh K.
;
Zia, Bilal
-
2016
Persistent link: https://www.econbiz.de/10011561366
Saved in:
10
The incumbent's curse? : Incumbency, size, and radical product innovation
Chandy, Rajesh K.
;
Tellis, Gerard J.
-
2000
Persistent link: https://www.econbiz.de/10001499594
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