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A review of international research into promotional effectiveness and its implications for an Australian research agenda
Roberts, John H. - 1992
Persistent link: https://www.econbiz.de/10000845117
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The implications of risk aversion and information unvertainty on optimal new product launch strategies
Roberts, John H. - 1990
Persistent link: https://www.econbiz.de/10000847194
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The nature of lead users and measurement of leading edge status
Morrison, Pamela D. (contributor);  … - 2002 - [Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001716475
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The nature of lead users and measurement of leading edge status
Morrison, Pamela D. (contributor);  … - 2002 - [Elektronische Ressource], rev. version of 2002/91/MKT
Persistent link: https://www.econbiz.de/10001719493
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Electronic home shopping : role of consumer perceptions and congruence in consideration set formation
Roberts, John H.; Morrison, Pamela D. - 1996
Persistent link: https://www.econbiz.de/10000939872
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Development and testing of a model of consideration set formation
Roberts, John H.; Lattin, James M. - 1990
Persistent link: https://www.econbiz.de/10000846750
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The effect of network structure in industrial diffusion processes
Midgley, David F.; Morrison, Pamela D.; Roberts, John H. - 1990
Persistent link: https://www.econbiz.de/10000846994
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Defending market share against an emerging innovation
Roberts, John H.; Nelson, Charles J.; Morrison, Pamela D. - 1995
Persistent link: https://www.econbiz.de/10000912046
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Pathways to profits : identifying separate channels of small firm growth through business training
Anderson, Stephen J.; Chandy, Rajesh K.; Zia, Bilal - 2016
Persistent link: https://www.econbiz.de/10011561366
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The incumbent's curse? : Incumbency, size, and radical product innovation
Chandy, Rajesh K.; Tellis, Gerard J. - 2000
Persistent link: https://www.econbiz.de/10001499594