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Platform interoperability is considered a powerful tool to promote competition in digital markets when network effects are at play. We study the effect of interoperability on competition between two ad-financed platforms, allowing for endogenous multi-homing of consumers. When the platforms are...
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Tech giants such as Google and Facebook generate significant amounts of advertising income, which is mainly reported in … are the prime reason why platforms exist and generate advertising income. To account for these effects, conventional tax …
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