-income markets. These changes in export patterns imply that advanced economies become more specialized in "fast-fashion" - exporting …

The fashion industry is considered one of the most relevant industries worldwide. At the same time, however, it is … repeatedly accused of irresponsible behavior toward the environment and society. For fashion brands who identify Generation Z as … in Germany, the impact, a) attitude toward responsible fashion consumption and b) environmental concern were analyzed …

on sensitive issues such as sustainability. Futhermore the respondents felt the methods as entertaining and enjoyable … bisherige Untersuchungen versuchen, das Markenimage, das unter anderem aus unbewussten Emotionen und Attributen besteht, auf …, wie der Nachhaltigkeit, gut einsetzbar sind und die Befragten die Methoden als sehr angenehm und kurzweilig empfanden …