relevant marketing approaches, and the main consumer segments have been identified. This paper contains empirical research … findings on functional food consumption in Hungary. As a marketing manager or academic, you shall find valuable pieces of …

decision making. The aim of this paper is to highlight the need for a general frame of reference for management and marketing … VSA may represent a good integrator of management and marketing theories and practices. The paper begins with a brief … review of systems theories that have been proposed in the general context of management and marketing. It proceeds by …

The practice of marketing has significantly changed among companies operating in Hungary since the economic transition … with new emphasis, marketing activities and expectations have been emerged. This paper analyzes the role and significance … of marketing in corporate practices; undercover the most important activities of marketing managers in current business …