Impact of political marketing in digital environment on voters with regard to their age
Žarko Stilin (Ph.D., PAR University College, Rijeka), Vinko Samardžić (Ph.D. student, Faculty of Economics in Osijek), Kristijan Šustar (Ph.D. student, Faculty of Economics in Osijek)
Year of publication: |
2020
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Authors: | Stilin, Žarko ; Samardžić, Vinko ; Šustar, Kristijan |
Published in: |
Interdisciplinary management research XVI ; 1. - Opatija : [Verlag nicht ermittelbar]. - 2020, p. 235-250
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Subject: | marketing | digital marketing | political marketing | impact | age | Marketing | Online-Marketing | Internet marketing | Wahlverhalten | Voting behaviour | Alternde Bevölkerung | Aging population | Politik | Politics | Marketingmanagement | Marketing management |
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