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The role of Internet in marketing activities aimed at Gen Y consumers, based on selected regions of Poland, Czech Republic and Slovakia
Barska, Anetta; Śnihur, Janusz - In: Economic and Environmental Studies (E&ES) 15 (2015) 2, pp. 189-209
Dynamic development of the Internet and electronic devices favours also its use in the marketing activity of … enterprises what manifests itself in dynamic development of e-commerce or the use of the Internet for communication. Aim of this … article is to evaluate the possibility of using Internet in the marketing activities oriented towards Gen Y consumers. The …
Persistent link: https://www.econbiz.de/10011849397
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Sustainable Development of E-commerce in the Post-COVID Times: A Mixed-Methods Analysis of Pestle Factors
Dima, Adriana; Radu, Elena; Dobrota, Ecaterina Milica; … - In: Amfiteatru Economic 25 (2023) Special Issue No. 17, pp. 1095-1114
E-commerce represents an essential part of modern business, with a significant growth in recent years. Recent events, such as the COVID-19 pandemic, have led to a surge in online shopping and a rapid shift towards e-commerce, creating a new normal in the retail industry. To succeed in this...
Persistent link: https://www.econbiz.de/10014463452
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Analysis and modeling of the determinants of mobile banking acceptance
Silva Bidarra, Samuel Henrique; Muñoz-Leiva, Francisco; … - In: The International Journal of Management Science and … (2013) 8-(Apr-Jun), pp. 1-27
Mobile banking represents a great breakthrough in electronic banking. However due to several factors, costumers are not still completely confident in its use. In this study we contribute to the research on electronic banking adoption, in particular mobile banking acceptance, and we improve our...
Persistent link: https://www.econbiz.de/10010368685
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El comercio electrónico en perspectiva: Dinámica y desencadenantes
Rodríguez-Ardura, I.; Meseguer Artola, A.; Vilaseca i … - In: Investigaciones Europeas de Dirección y Economía de … 14 (2008) 3, pp. 55-66
Several studies conducted on electronic commerce in developed economies have highlighted the influence of impediments or barriers. These determinants of electronic commerce diffusion can be technological, legal or economic in nature. However, over time, while some firms that operate under the...
Persistent link: https://www.econbiz.de/10010280438
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The electronic commerce in the travel agencie's activities in Bulgaria and terms of reference for its elaboration
Kazandzhieva, Velina - In: UTMS Journal of Economics 1 (2010) 2, pp. 67-76
The data used in the paper and the sources of information studied, show regaining of the positions and the role of travel agencies in the distribution system of tourism. The main trends and special features of the European on-line tourist market have been analyzed, as well as the state of the...
Persistent link: https://www.econbiz.de/10010285704
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Organizational culture as the glue between people and organization: A competence-based view on learning and competence building
Freiling, Jörg; Fichtner, Hanno - In: Zeitschrift für Personalforschung (ZfP) 24 (2010) 2, pp. 152-172
Is organizational culture a catalyst of competence development? This paper argues it is. The reason for this is that organizational culture fosters the process of learning and competence building and works as a glue between people and the organization they belong to. We employ a most recently...
Persistent link: https://www.econbiz.de/10010292543
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System or process? A meta-theoretical reflection on the nature of the firm
Valentinov, Vladislav - In: Systemic Practice and Action Research 35 (2022) 1, pp. 1-14
The paper revisits the fundamental question of the nature of the firm by contrasting two philosophic worldviews suggested by process philosophy and the Luhmannian systems theory. Whereas the former worldview takes reality to be internally related, the latter ones underscores the tendency of...
Persistent link: https://www.econbiz.de/10012888316
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Corporate headquarters in the twenty-first century: An organization design perspective
Kunisch, Sven; Menz, Markus; Collis, David - In: Journal of Organization Design 9 (2020) 1, pp. 1-32
The corporate headquarters (CHQ) of the multi-business enterprise, which emerged as the dominant organizational form for the conduct of business in the twentieth century, has attracted considerable scholarly attention. As the business environment undergoes a fundamental transition in the...
Persistent link: https://www.econbiz.de/10013177689
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The Nefarious hierarchy: An alternative new theory of the firm
Arend, Richard J. - In: Administrative Sciences 11 (2021) 1, pp. 1-18
We propose a new theory of the firm based on the premise that "the firm" characterizes a factor-integrative form of doing business that is often the most effective and efficient structure for doing well by doing bad. We define the terms and requirements involved for such a theory, and fulfill...
Persistent link: https://www.econbiz.de/10012612253
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Chester Barnard’s theory of the firm: An institutionalist view
Valentinov, Vladislav; Roth, Steffen - In: Journal of Economic Issues 56 (2022) 3, pp. 707-720
Chester Barnard’s work can be shown to contain subversive elements which accord with the spirit of institutionalist scholarship. Barnard saw corporations as systems of power whose sustainability must be backed by moral resources which are becoming increasingly scarce today. This vision...
Persistent link: https://www.econbiz.de/10013380600