I argue that it is microeconomics that needs foundations, not macroeconomics. Preferences need to be built on biology, and, in particular, on neuroscience. In contrast, macroeconomics could benefit from rationalizations of aggregate economic phenomena by non-equilibrium statistical physics.

Gibt es einen Kauf-Knopf im Gehirn des Konsumenten? Und wenn ja, wie betätigt man diesen? Die Antworten auf diese Fragen könnte das Neuromarketing liefern. Das Neuromarketing ist Bestandteil der Neuroökonomie und eine relativ junge Disziplin an der Schnittstelle von Kognitionswissenschaften,...

Die ökonomische Theorie erhält durch die empirischen Methoden der Neurowissenschaft neue Möglichkeiten der Erkenntnisgewinnung. Wie unterscheiden sich die Denkmuster der Neurowissenschaft und der Ökonomie? Bei welchen ökonomischen Fragestellungen kann die Neurowissenschaft einen Beitrag...

Learning by following explicit advice is fundamental for human cultural evolution, yet the neurobiology of adaptive social learning is largely unknown. Here, we used simulations to analyze the adaptive value of social learning mechanisms, computational modeling of behavioral data to describe...

Der Autor betont, dass 2009 neben dem 200. Geburtstag von Charles Darwin als zweites Jubiläum an das Erscheinen der Theory of Moral Sentiments von Adam Smith vor 250 Jahren zu erinnern ist. Ausgehend davon, dass sich Darwin selbst mit Robert Malthus auf einen Klassiker der Ökonomen berief,...

The aim of the article is an identification of key sources of an innovative character and their conditioning in contemporary Polish economy. In the discussion, it is stated that consumers - the smallest, but the most numerous economic unit - through their expectations of the way / form of...

This paper develops a new methodology in order to study the role of dynamic expectations. Neither reference-point theories nor feedback models are sufficient to describe human expectations in a dynamic market environment. We use an interdisciplinary approach and demonstrate that expectations of...

Integrated choice and latent variable (ICLV) models represent a promising new class of models which merge classic choice models with the structural equation approach (SEM) for latent variables. Despite their conceptual appeal, applications of ICLV models in marketing remain rare. We extend...

This inquiry contributes to the literature on the development of 'nonprofit marketing thought' by describing how the field's early period established a legacy effect on nonprofit marketing scholarship to the present day. This qualitative work uses a wide variety of sources from a protracted...

This paper examines the dynamic process of quality adjustment in cases where the economy lacks a sufficient number of markets for coordinating the level of attributes that configure the qualities of products. It shows that an adjustment process through the development and selection of...