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Scandals in the food industry have caused uncertainty about quality and innocuousness of food for many consumers. Direct marketing of products by farmers may be an important way to strengthen consumers´ confidence. In this article, the buyer is focus of the analysis. In contrast to other...
Persistent link: https://www.econbiz.de/10015079261
In this article, we analyze the influence of sociodemographic factors and consumer attitudes toward direct marketing products and sources (outlets) on the frequency of buying food from farmers’ markets and farm shops. By conducting an intercept survey with pedestrians in 2011 and 2012, we...
Persistent link: https://www.econbiz.de/10012267464
This paper examines the importance of two resources, namely a market orientation and an entrepreneurial orientation, in new product development and satisfaction with firm performance among direct and alternative marketers. Using a partial least squares structural equation model and data from a...
Persistent link: https://www.econbiz.de/10011850188
Persistent link: https://www.econbiz.de/10011696924
Ohne Geburtsurkunde kein Personalausweis, ohne Ausweis kein Zugang zu Finanzdienstleistungen - dieser Zusammenhang mag in Industrieländern als trivial erscheinen. Die gleichberechtigte Teilhabe am ökonomischen Leben scheitert hier nicht an fehlenden Ausweisdokumenten. In vielen...
Persistent link: https://www.econbiz.de/10011601971
Persistent link: https://www.econbiz.de/10011601972
Informationstechnologien erlauben Firmen immer mehr persönliche Daten über ihre Kunden zu sammeln. Mit diesen Daten werden Kundenprofile erstellt über Vorlieben für bestimmte Marken, Zahlungsbereitschaft oder Wechselbereitschaft bei Preiserhöhungen. Zudem kommt es immer häufiger vor, dass...
Persistent link: https://www.econbiz.de/10011602234
An important task of entrepreneurs is the management of investor relations. Past literature has emphasized the role of trust for managing relationships and regulating their quality. However, the landscape of investors has changed due to digitalization, so that new players have joined and...
Persistent link: https://www.econbiz.de/10014503674
Purpose - The paper aims to reveal the impact of relationship marketing (RM) practices adopted by companies in emerging markets on their market and financial performance (FP) over a long-term, 13-year perspective. Design/methodology/approach The research design combines primary empirical data...
Persistent link: https://www.econbiz.de/10014516448
Basically, relationship marketing focuses more on creating customer value through interaction with customers to get information regarding evaluation of customer needs and expectations on an ongoing basis. Interaction with customers must be conducted, because customer involvement can increase...
Persistent link: https://www.econbiz.de/10014519637