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Increasing demand for marketing accountability requires an efficient allocation of marketing expenditures. Managers who know the elasticity of their marketing instruments can allocate their budgets optimally. Meta-analyses offer a basis for deriving benchmark elasticities for advertising....
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This paper explores different functions of co-presence for collaborative knowledge creation in the context of seed accelerator programs. Seed accelerators offer programs of three to six months to enhance the growth of early-stage start-ups through various means of training and organizational...
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Diverse and complex challenges in new venture formation demand rare and exceptional entrepreneurial acumen, particularly in technology-driven environments where disrupted markets amplify the factors and magnitude of uncertainty and risk. The successful technology entrepreneur (term of art for...
Persistent link: https://www.econbiz.de/10011540227
Background: Economy, business, and entrepreneurship are related to the world of men. Home, nurturing, and the family … belong to women's world, so the story goes. On the other hand, family entrepreneurship and its outcome, the family business … other economic and entrepreneurial activities, the field of family entrepreneurship has been only recently addressed by …
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, through its wide range of innovatively distributed products, can be a key factor to foster entrepreneurship. …
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This article presents a review of the literature that focuses on the role played by information asymmetry in the management of innovation. Results are organised in two categories. On the one hand, information asymmetry is considered as a major source of market failures because it affects the...
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