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Fortschritte bei der Exportorientierung von Dienstleistungsunternehmen
Eickelpasch, Alexander - In: DIW Wochenbericht 75 (2008) 25, pp. 339-346
Im Zuge der zunehmenden Internationalisierung der deutschen Wirtschaft ist auch eine wachsende Exportorientierung der deutschen Dienstleistungswirtschaft zu erwarten. Über das Exportverhalten von Anbietern unternehmensnaher Dienstleistungen ist jedoch im Gegensatz zu Industrieunternehmen...
Persistent link: https://www.econbiz.de/10011601838
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Services are Different: Job Characteristics, Working Conditions and Pay Levels in OECD Countries
Ochel, Wolfgang - In: CESifo Forum 02 (2001) 4, pp. 55-57
Persistent link: https://www.econbiz.de/10011695677
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Pro: Opening the Services Market – Standing Still is not an Option / Contra: Greens ask for Alternative Approach to the Liberalization of Services in the EU
McCreevy, Charlie; Rühle, Heidi - In: CESifo Forum 06 (2005) 1, pp. 29-31
Persistent link: https://www.econbiz.de/10011695784
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Decentralising the public sector: The Impact of Decentralisation on Service Delivery, Corruption, Fiscal Management and Growth in Developing and Emerging Market Economies: A Synthe...
Shah, Anwar; Thompson, Theresa; Zou, Heng-fu - In: CESifo DICE Report 02 (2004) 1, pp. 10-14
Persistent link: https://www.econbiz.de/10011696458
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Online Surveys vs. Online Observations: A Comparative Analysis of Online Research Methods and their Impact on Brand Management
Bíró, Szilvia; Botzenhardt, Florian; Ferdinand, … - In: Markenbrand (2014) 2/2014, pp. 49-56
their possible value proposition in terms of brand management is being analyzed. Online surveys are the digital version of …. The article shows that both methods can deliver a substantial impact on brand management. The formation of generalized … rules when to pick one or the other is not possible due to the highly individual frame conditions in brand management. …
Persistent link: https://www.econbiz.de/10010352742
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Social Media im Recruiting
Schwarz, Annika; Botzenhardt, Florian; Pätzmann, Jens U. - In: Markenbrand (2012) 1/2012, pp. 6-12
Die Autoren untersuchen im vorliegenden Artikel den Einfluss der zunehmenden Nutzung von Social Media auf das Personalmanagement. Dabei liegt der Fokus vor allem auf dem Bereich Employer Branding, weil die Veränderungen des Medienkonsums und Kommunikationsverhalten, die durch die Nutzung von...
Persistent link: https://www.econbiz.de/10010420382
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Brand Management in a Digital World: An examination of Hugo Boss's efforts in social media
Fähnle, Sabrina; Teichmann, Julia; Pätzmann, Jens U. - In: Markenbrand (2012) 1/2012, pp. 13-23
The rise of social media is causing challenges for brand managers of premium manufacturers in the fast moving consumer … for brand communication. The authors analyze the positioning of the German premium brand HUGO BOSS throughout the most … popular social media platforms. As a conclusion hypotheses about the influence of the media-activities on the brand are …
Persistent link: https://www.econbiz.de/10010420967
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Innovation, loyalty and generic competition in pharmaceutical markets
Antoñanzas, Fernando; Juárez-Castelló, Carmelo; … - In: SERIEs - Journal of the Spanish Economic Association 2 (2011) 1, pp. 75-95
We analyze how a manufacturer with a brand-name drug close to patent expiration decides to launch a product …
Persistent link: https://www.econbiz.de/10010317100
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Franchise business as a generator of development in Central Europe
Baresa, Suzana; Ivanovic, Zoran; Bogdan, Sinisa - In: UTMS Journal of Economics 8 (2017) 3, pp. 281-293
The franchise in the global marketplace enables many globally known brands. With its business concept, it enables integration, learning and acceptance of various cultural, historical, religious and other customs and habits. Consumers prefer a proven and expected standard product quality and...
Persistent link: https://www.econbiz.de/10011994730
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The influence of electronic word of mouth on Instagram users: An emphasis on consumer socialization framework
Delafrooz, Narges; Rahmati, Yalda; Abdi, Mehrzad - In: Cogent Business & Management 6 (2019), pp. 1-14
The present study aimed at exploring the extent to which users model their behavior-as well as their brand attitudes … distinction can help marketers and social media experts discover the most likely perspectives of brand management. The statistical … communications, brand attitude, brand relationship quality, and Instagram usage influence the manifestation of eWOM in the Instagram …
Persistent link: https://www.econbiz.de/10012117407