Ohne Geburtsurkunde kein Personalausweis, ohne Ausweis kein Zugang zu Finanzdienstleistungen - dieser Zusammenhang mag in Industrieländern als trivial erscheinen. Die gleichberechtigte Teilhabe am ökonomischen Leben scheitert hier nicht an fehlenden Ausweisdokumenten. In vielen...

Informationstechnologien erlauben Firmen immer mehr persönliche Daten über ihre Kunden zu sammeln. Mit diesen Daten werden Kundenprofile erstellt über Vorlieben für bestimmte Marken, Zahlungsbereitschaft oder Wechselbereitschaft bei Preiserhöhungen. Zudem kommt es immer häufiger vor, dass...

Loyalty programs are a widespread marketing tool whose contribution to a company's economic success is still being questioned. From a marketing relationship perspective, they cannot be terminated easily and their elimination has to be reasoned. This qualitative study examines why companies end...

The adoption of service-dominant logic (SDL) suggests inter-organizational collaboration and interdependencies during the development of service. Thus, integrating resources is of essence. This paper promotes the value of various stakeholders in developing services. It discusses how to approach...

In Relational marketing it is highly important for retailers to identify the type of benefits from the relationship with major influence in customer satisfaction and loyalty towards the retailer, in order to guarantee a continuous and satisfactory relationship. The above mentioned benefits can...

Marketing concept is widely applied in the contemporary conditions of business operations at the tourist market. However traditional marketing concept is more and more subjected to essential changes, firstly through strategic orientation of tourist companies and tourist destinations which are...

A cross-sectional and quantitative study design, with the aim of explaining the relationship between relationship marketing and customer loyalty, and the mediating role of word of mouth in this relationship was undertaken. A sample of 384 was determined from a population of the mobile...