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Das Internet hält auch für die Marktforschung eine Vielzahl neuer Möglichkeiten zur Sammlung von Erkenntnissen bereit …-Maßnahmen, bei der die Daten in der Regel ohne das Wissen der beobachteten Zielgruppe erhoben werden. Klassischerweise finden sich …
Persistent link: https://www.econbiz.de/10010352742
Organizations increasingly realize that in order to keep existing external customer satisfied, it is essential to get employees satisfied. Main objective of this study is to analyze individual's motivational factors and their relationships with internal market orientation, and their overall...
Persistent link: https://www.econbiz.de/10011938389
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Europe, as all modern economies, is shifting towards an information-based society, where Information Technology (IT) is dramatically modifying patterns of production and consumption and the modern way of life. Low-cost data processing and transmission technologies are leading the way not only in...
Persistent link: https://www.econbiz.de/10010273310
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Purpose - This study explores the factors of telecom branding in Pakistan. Design/methodology/approach - Survey methodology was used to collect the data and a total of 238 mobile phone users were interviewed for their telecom brand preferences. Findings - Exploratory factor analyses and cross...
Persistent link: https://www.econbiz.de/10011986850
Purpose - The main objective of the research is to examine whether the possession and the consumption of the service of a mobile telephone by the families of rural zones has improved their wellbeing in the last 10 years (2007-2016). Design/methodology/approach - A quantitative analysis of panel...
Persistent link: https://www.econbiz.de/10013192213
Agricultural price distortion which is the discrepancy between world market price of agricultural produce and price received by farmers as a result of market interventions by governments, either through subsidies or taxes or even trade protection systems, has received rare attention in the cocoa...
Persistent link: https://www.econbiz.de/10012613815
Information and communications technologies (ICTs) play a key role in improving agricultural production, enhancing socio-ecological resilience, and mitigating rural poverty. However, the use of ICTs for agricultural development among smallholder farmers, especially in the least developed...
Persistent link: https://www.econbiz.de/10014276873