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Online Surveys vs. Online Observations: A Comparative Analysis of Online Research Methods and their Impact on Brand Management

Bíró, Szilvia; Botzenhardt, Florian; Ferdinand, … - In: Markenbrand (2014) 2/2014, pp. 49-56

The internet offers market researchers a broad variety of possibilities to gather information and insights. Online surveys and online observations are to commonly used research methods. In this article, both methods are being compared and their possible value proposition in terms of brand...

Persistent link: https://www.econbiz.de/10010352742

Social Media im Recruiting

Schwarz, Annika; Botzenhardt, Florian; Pätzmann, Jens U. - In: Markenbrand (2012) 1/2012, pp. 6-12

Die Autoren untersuchen im vorliegenden Artikel den Einfluss der zunehmenden Nutzung von Social Media auf das Personalmanagement. Dabei liegt der Fokus vor allem auf dem Bereich Employer Branding, weil die Veränderungen des Medienkonsums und Kommunikationsverhalten, die durch die Nutzung von...

Persistent link: https://www.econbiz.de/10010420382

Brand Management in a Digital World: An examination of Hugo Boss's efforts in social media

Fähnle, Sabrina; Teichmann, Julia; Pätzmann, Jens U. - In: Markenbrand (2012) 1/2012, pp. 13-23

The rise of social media is causing challenges for brand managers of premium manufacturers in the fast moving consumer goods industry. Social Media platforms as innovative and open communication channels have to be integrated in the established media mix while preventing the damage of the...

Persistent link: https://www.econbiz.de/10010420967

A Two-Stage Efficiency Analysis of Rail Passenger Franchising in Germany

Link, Heike - In: Journal of Transport Economics and Policy 50 (2016) 1, pp. 76-92

This paper analyses the differences in the efficiency of using subsidies for franchised regional rail services between the federal states in Germany, and provides evidence on the impact of procurement strategies and contractual design on the efficient use of funds. The analysis is based on a...

Persistent link: https://www.econbiz.de/10011483183

Estudio del performance de los grupos estratégicos en el sistema de franquicia Español

Rondán Cataluña, F. J.; Navarro García, Antonio; … - In: Investigaciones Europeas de Dirección y Economía de … 16 (2010) 2, pp. 43-62

tried to answer to this double problem focusing in the scope of franchising. A data base including all the franshisor chains …

Persistent link: https://www.econbiz.de/10010280523

Multi-sectoral analysis of strategic groups in franchising: A study in Italy

Ramírez-Hurtado, José M.; Quattrociocchi, Bernardino - In: Revista de Métodos Cuantitativos para la Economía y … 25 (2018), pp. 318-334

Franchising is a commercial form which enables firms to successfully penetrate the market and expand in an environment … many years and the high penetration in the different sectors mean that franchising in Italy has a high degree of … competitiveness and maturity. All this, along with the scarcity of studies about strategic groups in franchising in Italy, justifies …

Persistent link: https://www.econbiz.de/10011995023

Analysis of efficiency of own and franchised units in the Spanish franchise system

Díez Uli, Leyre; Velicia Martín, Félix; Rondán … - In: European Research on Management and Business Economics … 23 (2017) 3, pp. 165-172

In this work, we try to answer a key question: what are the more efficient units in franchising: owned or franchised …

Persistent link: https://www.econbiz.de/10012115930

Disappearing between the cracks: HRM in permeable organisations

Kelliher, Clare; Truss, Catherine; Hope Hailey, Veronica - In: Management Revue 15 (2004) 3, pp. 305-323

This paper is concerned with examining the implications of inter-organisational relationships for human resource management (HRM). To date much of the literature on human resource management has been inwardly focussed on the organisation and its employees. Yet increasingly complex organisational...

Persistent link: https://www.econbiz.de/10010318118

Franchise fairs: A relevant signal in franchise choice in social activity

Mastrangelo, Leonardo Martin; Calderon-Monge, Esther; … - In: Contemporary Economics 10 (2016) 3, pp. 275-282

Potential franchisees encounter difficulties in gaining knowledge about a franchise before embarking on their first start-up venture. For this reason, it is necessary to research which information signals help potential franchisees choose the franchise chains with which they wish to enter into...

Persistent link: https://www.econbiz.de/10011659892

Subjective knowledge, perceived risk, and information search when purchasing a franchise: A comparative exploration from Australia

Balsarini, Peter; Lambert, Claire; Ryan, Maria M.; … - In: Journal of Risk and Financial Management 14 (2021) 8, pp. 1-17

Franchising has long been a method by which organizations seek to expand and facilitate local market development …. However, franchising as a growth strategy can often be hampered by lack of suitable franchisees. To mitigate this shortage …

Persistent link: https://www.econbiz.de/10013201022