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Die Verpackung als Enabler für nachhaltige Kundenerlebnisse

Steinbiß, Kristina; Fröhlich, Elisabeth - In: PraxisWISSEN Marketing 7 (2022) 01/2022, pp. 21-32

management of customers. Based on the guidelines for sustainable packaging design and taking into account relevant consumption … motives of the SHIFT model, the possibilities for influencing customers throughout the entire customer journey are considered …

Persistent link: https://www.econbiz.de/10013436696

The impact of product image, CSR and green marketing in organic food purchase intention: Mediation roles of corporate reputation

Hengboriboon, Lakkana; Naruetharadol, Phaninee; … - In: Cogent Business & Management 9 (2022) 1, pp. 1-20

Recent research has focused mainly on the impact of corporate social responsibility (CSR). However, few studies have examined the impact of CSR and corporate image on organic food consumption, particularly in developing nations. This study explores the effect of corporate social responsibility...

Persistent link: https://www.econbiz.de/10014505441

The Sustainability of Fish Consumption in Romania: Customer Behaviour prior and after the Country's Adherence to the EU

Rosca, Vlad; Ignat, Raluca - In: Amfiteatru Economic Journal 16 (2014) 35, pp. 243-257

offered by the EU have had any effect on the sustainability of the environment. …

Persistent link: https://www.econbiz.de/10011724850

The environmentalist movement in the world and environmental studies in the marketing literature

Öztürk, Bilge Nur - In: Journal of Marketing and Consumer Behaviour in Emerging … (2021) 1, pp. 37-54

science and therefore in the marketing literature. From this point of view, the aim of this study is to explain the scientifi … present in the marketing literature. In this study, it has been shown with which intensity environmental studies have been … included in the marketing literature. In addition, it was determined which marketing journals were discussed intensely. This …

Persistent link: https://www.econbiz.de/10015207096

Implementation of green marketing concept through social media activities: A systematic literature review

Nabivi, Elnur - In: Journal of Marketing and Consumer Behaviour in Emerging … (2020) 2, pp. 55-67

growing, and companies respond by using "green marketing" strategies. Green marketing refers to the development and marketing … mega-trends influencing contemporary consumer behavior were combined: social media and green marketing. Although several … and July 2020, for exploring the ways of implementing green marketing strategies through social networks. After analyzing …

Persistent link: https://www.econbiz.de/10015207108

Integrating the principles of green marketing by using big data: Good practices

Andronie, Mihai; Gârdan, Daniel Adrian; Dumitru, Ionel; … - In: Amfiteatru Economic Journal 21 (2019) 50, pp. 258-269

Implementing the principles of green marketing started since the 70's, once the social and societal marketing concepts … nature by all stakeholders in the value chains. Good practices regarding the implementation of green marketing strategies … century. In this respect, it is imperative to develop a marketing mix adapted to the requests of bioeconomy. In this context …

Persistent link: https://www.econbiz.de/10012004605

Greenwashing behaviours: Causes, taxonomy and consequences based on a systematic literature review

Yang, Zhi - In: Journal of Business Economics and Management (JBEM) 21 (2020) 5, pp. 1486-1507

This study used the systematic review methodology to examine peer-reviewed journal articles published in the Web of Science, ScienceDirect, Springer and Emerald Insight during the 2000-2020 period to analyse greenwashing. In an open market, the behaviours of state-owned enterprises (SOEs),...

Persistent link: https://www.econbiz.de/10015401448

Is data envelopment analysis a suitable tool for performance measurement and benchmarking in non-production contexts?

Wojcik, Victoria; Dyckhoff, Harald; Clermont, Marcel - In: Business Research 12 (2019) 2, pp. 559-595

envelopment analysis (DEA) has really improved the practice of performance measurement and benchmarking in real-life non …

Persistent link: https://www.econbiz.de/10012502884

Early Versus Late Effort in Dynamic Agencies with Unverifiable Information

Schöndube, Jens Robert - In: BuR - Business Research 1 (2008) 2, pp. 165-186

In this paper we analyze a dynamic agency problem where contracting parties do not know the agent's future productivity at the beginning of the relationship. We consider a two-period model where both the agent and the principal observe the agent's second-period productivity at the end of the...

Persistent link: https://www.econbiz.de/10010421330

Performance analysis of the closed loop supply chain

Asif, Farazee MA; Bianchi, Carmine; Rashid, Amir; … - In: Journal of Remanufacturing 2 (2012), pp. 1-21

Purpose: The question of resource scarcity and emerging pressure of environmental legislations has brought a new challenge for the manufacturing industry. On the one hand, there is a huge population that demands a large quantity of commodities; on the other hand, these demands have to be met by...

Persistent link: https://www.econbiz.de/10010500504