Customer-driven benchmarking : a strategic approach toward a sustainable marketing performance
Year of publication: |
2013
|
---|---|
Authors: | Shamma, Hamed ; Hassan, Salah M. |
Published in: |
Benchmarking : an international journal ; BIJ. - Bingley : Emerald, ISSN 1463-5771, ZDB-ID 1473104-6. - Vol. 20.2013, 3, p. 377-395
|
Subject: | Benchmarking | Competitive strategy | Customers | Customer-driven benchmarking | Best practice | Sustainable marketing performance | Experienced consumer | Unternehmenserfolg | Firm performance | Marketingmanagement | Marketing management | Beziehungsmarketing | Relationship marketing | Wettbewerbsstrategie | Konsumentenverhalten | Consumer behaviour |
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