This paper analyzes the use and effectiveness of patents and trade secrets designed to protect innovation. While previous studies have usually considered patents and trade secrets as substitutes for one another, we investigate to what extent and in what situations the two protection methods are...

Most marketing practitioners and scholars agree that marketing assets such as brand equity significantly contribute to a firm’s financial performance. In this paper, we model brand equity as an unobservable stock that results from up to 30 years of past brand-related investment flows. Using...

Trademarking firms are more productive, generate higher profits, and have a better survival rate. Trademarking firms are in one word more successful, which might motivate non-trademarking firms to adopt a trademark strategy. But this does not seem to be the case. The proportion of trademarking...

High-quality company data is crucial for state-of-the-art empirical research and competition, as well as for evidence-based policy advice, reliable forecasts and policy evaluations. In Germany, however, there are striking deficits in the availability of and access to company data compared to...

COVID-19 placed a special role on fiscal policy in rescuing companies short of liquidity from insolvency. In the first months of the crisis, SMEs as the backbone of Germany's economy benefited from large and mainly indiscriminate aid measures. Avoiding business failures in a whatever-it-takes...

"Business Angels" spielen in der Frühphase für die Finanzierung von jungen Hightech- Unternehmen eine wichtige Rolle. Sie übernehmen dabei die noch vor wenigen Jahren von Risikokapitalunternehmen ausgefüllte Rolle des wichtigsten Gebers von externem Eigenkapital für neue...

Der Beitrag untersucht die Rolle, die Intermediäre im Transfer zwischen Wissenschaft und Wirtschaft einnehmen, und schließt mit Empfehlungen, durch welche Schritte die Effektivität und Effizienz der Arbeit von intermediären Einrichtungen erhöht werden könnte.