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Zwischen Preisjägern, Datenschützern und Tech-Enthusiasten: Segmentierung des Virtual-Reality-Marktes am Beispiel Oculus
Schuir, Julian; Pöhler, Ludger; Teuteberg, Frank - In: HMD Praxis der Wirtschaftsinformatik 59 (2021) 1, pp. 261-279
Virtual Reality (VR) hat in den vergangenen Jahren erhebliche technologische Fortschritte verzeichnet und begonnen, sich im Endverbrauchermarkt zu etablieren. Insbesondere Facebooks Tochterunternehmen Oculus erzielte mit der Quest 2 hohe Absatzzahlen, wodurch das Produkt zum bisher...
Persistent link: https://www.econbiz.de/10014501330
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Investigating Research Streams of Conjoint Analysis: A Bibliometric Study
Teichert, Thorsten; Shehu, Edlira - In: BuR - Business Research 3 (2010) 1, pp. 49-68
Conjoint analysis (CA) is one of the most important methods for preference elicitation. In this paper we investigate the intellectual structure within the conjoint analytical research community. Analyses based on single papers provide a method-based overview of streams of conjoint research. By...
Persistent link: https://www.econbiz.de/10010421347
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Normung und Innovation sind keine Gegensätze
Konrad, Anne; Zloczysti, Petra - In: DIW Wochenbericht 77 (2010) 40, pp. 10-15
Die Rolle von Normen innerhalb des Innovationssystems ist sehr umstritten. Es wird sogar vermutet, dass die Zeit der Normung bereits abgelaufen sei. Andererseits wird von einer erstarrenden Regelsetzung gesprochen, die die notwendige Flexibilität für Erfindungen und Innovationen verhindere....
Persistent link: https://www.econbiz.de/10011602241
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The influence of alcohol warning labels on consumers' choices of wine and beer
Annunziata, Azzurra; Agnoli, Lara; Vecchio, Riccardo; … - In: Wine Economics and Policy 9 (2020) 2, pp. 3-21
This study aims to analyse the influence of alternative formats of health warnings on French and Italian Millennial consumers' choices of beer and wine. Two Discrete Choice Experiments were built for wine and beer and two Latent Class choice models were applied in order to verify the existence...
Persistent link: https://www.econbiz.de/10014485177
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Different preferences for wine communication
Sillani, Sandro; Miccoli, Alessandra; Nassivera, Federico - In: Wine Economics and Policy 6 (2017) 1, pp. 28-39
This study aimed at verifying the presence of variations in the reactions of different types of audiences to certain communication tools for wine. Five samples of audiences were compared: wine professionals, organic produce specialists, wine tourists, and two samples of general tourists. The...
Persistent link: https://www.econbiz.de/10011986538
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A study of consumer preferences for e-retailer' attributes: An application of conjoint analysis
Peral Peral, Begoña; Rey, Joaquina Rodríguez-Bobada; … - In: The International Journal of Management Science and … (2012) 3-(Jan-Mar), pp. 38-62
The aim of this work is to determine and analyse consumer preferences regarding the profiles of an e-retailer's web page. Two types of products are examined, a pleasure trip and a laptop computer, to test whether there are differences in the individuals' preferences. There are two reasons for...
Persistent link: https://www.econbiz.de/10010368686
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Online Surveys vs. Online Observations: A Comparative Analysis of Online Research Methods and their Impact on Brand Management
Bíró, Szilvia; Botzenhardt, Florian; Ferdinand, … - In: Markenbrand (2014) 2/2014, pp. 49-56
their possible value proposition in terms of brand management is being analyzed. Online surveys are the digital version of …. The article shows that both methods can deliver a substantial impact on brand management. The formation of generalized … rules when to pick one or the other is not possible due to the highly individual frame conditions in brand management. …
Persistent link: https://www.econbiz.de/10010352742
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Social Media im Recruiting
Schwarz, Annika; Botzenhardt, Florian; Pätzmann, Jens U. - In: Markenbrand (2012) 1/2012, pp. 6-12
Die Autoren untersuchen im vorliegenden Artikel den Einfluss der zunehmenden Nutzung von Social Media auf das Personalmanagement. Dabei liegt der Fokus vor allem auf dem Bereich Employer Branding, weil die Veränderungen des Medienkonsums und Kommunikationsverhalten, die durch die Nutzung von...
Persistent link: https://www.econbiz.de/10010420382
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Brand Management in a Digital World: An examination of Hugo Boss's efforts in social media
Fähnle, Sabrina; Teichmann, Julia; Pätzmann, Jens U. - In: Markenbrand (2012) 1/2012, pp. 13-23
The rise of social media is causing challenges for brand managers of premium manufacturers in the fast moving consumer … for brand communication. The authors analyze the positioning of the German premium brand HUGO BOSS throughout the most … popular social media platforms. As a conclusion hypotheses about the influence of the media-activities on the brand are …
Persistent link: https://www.econbiz.de/10010420967
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Relationship in the Context of Sustainable Development
Timbur, Margareta; Pralea, Spiridon - In: CES Working Papers 5 (2013) 2, pp. 279-299
The overall aim of this paper lies on presenting a short pragmatic image of the main aspects concerning the impact of international trade on the environment, on the one hand, and the impact of environmental policies and regulations on the international trade, on the other hand. Also, this...
Persistent link: https://www.econbiz.de/10012017078