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The relationship between new product creativity components and purchase intention and the mediating impact of perceived values: a study of consumers in Ho Chi Minh city
Vo, Tho Phuoc; Tran, Mai Dong; Ly, Thi Minh Chau - In: Cogent Business & Management 9 (2022) 1, pp. 1-23
new product creativity dimensions of novelty and meaningfulness on consumers' purchase intention with the mediating roles … and a sample that included 221 respondents, the results indicate that novelty and meaningfulness do not affect consumers …This study aims to extend creativity literature based on consumers' perspective by examining empirically the effects of …
Persistent link: https://www.econbiz.de/10014505528
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Keep customers coming back: Enhancing value and satisfaction in a mobile shopping application context
Fernandes, Naquita; Barfknecht, Catherine - In: Cogent Business & Management 7 (2020) 1, pp. 1-22
Mobile shopping applications have become a popular channel to reach the omnipresent consumer of today. However, the market space has become highly competitive and as a consequence, cultivating repurchase behavior has become pivotal to retain market share and boost sustainability. While the...
Persistent link: https://www.econbiz.de/10012657180
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The influence of utilitarian value, hedonic value, social value, and perceived risk on customer satisfaction: Survey of e-commerce customers in Indonesia
Evelina, Tri Yulistyawati; Kusumawati, Andriani; … - In: Verslas: Teorija ir praktika / Business: Theory and Practice 21 (2020) 2, pp. 613-622
The purpose of this study is to build an understanding of the influence of utilitarian value, hedonic value, social value, and perceived risk on e-commerce customer satisfaction in Indonesia. Data was collected through an online survey and analyzed using Structural Equation Modeling (SEM) with...
Persistent link: https://www.econbiz.de/10012703628
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Utilitarian and hedonic values of eWOM media and online booking decisions for tourist destinations in India
Tariyal, Amit; Bisht, Swati; Rana, Vinay; Roy, Santanu; … - In: Journal of Open Innovation: Technology, Market, and … 8 (2022) 3, pp. 1-17
In this contemporary world, electronic word of mouth (eWOM) platforms (or media) have become a prerequisite information source for online surfers, especially when planning excursions. However, tourists refer to the reviews of these platforms based on utilitarian and hedonic aspects. The...
Persistent link: https://www.econbiz.de/10014329637
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Antecedents to purchase intention in virtual market space in India: an empirical investigation
Nayak, Smitha; Suhan, Mendon; Nayak, Raveendranath; … - In: Cogent Business & Management 9 (2022) 1, pp. 1-15
This research attempts to integrate the Virtual Try-On technology, an application of image integrative technology, and the technology acceptance framework to examine the influence of interactivity and customer involvement on the online shopping experience. It attempts to empirically test the...
Persistent link: https://www.econbiz.de/10014505760
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Fostering Creativity in Virtual Group Work—An Explorative Study
Gebbing, Pia; Yang, Xingyue; Michalke, Simon; … - In: HMD Praxis der Wirtschaftsinformatik 58 (2021) 6, pp. 1364-1377
Laut OECD ist Kreativität eine der gefragtesten Soft Skills auf dem zukünftigen Arbeitsmarkt, was eine besondere Förderung in der Aus- und Weiterbildung notwendig macht. Problematisch ist, dass die zunehmende digitale Gestaltung von Lern- und Bildungsangeboten die Entwicklung von Kreativität...
Persistent link: https://www.econbiz.de/10014501491
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Who buys organic food? Understanding different types of consumers
Gumber, Gunjan; Rana, Jyoti - In: Cogent Business & Management 8 (2021) 1, pp. 1-21
the government can design appropriate marketing strategies. To study the attitude of consumers, the Multi-attribute Model …
Persistent link: https://www.econbiz.de/10012657335
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Positive work reflection during the evening and next‐day work engagement: Testing mediating mechanisms and cyclical processes
Sonnentag, Sabine; Tian, Amy Wei; Cao, Jie; Grushina, … - In: Journal of Occupational and Organizational Psychology 94 (2021) 4, pp. 836-865
Persistent link: https://www.econbiz.de/10014485822
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How do customer anxiety levels impact relationship marketing in electronic commerce?
Khoa, Bui Thanh; Huynh, Tran Trong - In: Cogent Business & Management 9 (2022) 1, pp. 1-19
E-commerce is no longer a transaction in developed countries but has been popular worldwide. However, building long-term customer relationships is challenging for online businesses because of consumers' anxiety levels in the transaction process. This study aimed to expose the moderating effect...
Persistent link: https://www.econbiz.de/10014505723
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KWReq - a new instrument for measuring knowledge work requirements of higher education graduates
Trommer, Maximilian; Schaeper, Hildegard; Fabian, Gregor - In: Journal for Labour Market Research 55 (2021) 1, pp. 1-21
: novelty, complexity, and autonomy. During the subsequent process of questionnaire development with higher education graduates … the development and the replication study show that the 22-item instrument validly and reliably measures novelty (4 items …
Persistent link: https://www.econbiz.de/10012817095