Sustaining desired consumer behaviors is challenging for marketers. Organizations adopt various marketing strategies to retain their consumers, yet the role of corporate social responsibility (CSR) in this regard has been generally overlooked. The current study investigates the relationship...

This research aims to examine the mediating role of the use of the e-commerce and moderating influence of entrepreneurial competencies on the performance of small and medium enterprises (SMEs). The study data were collected via a structured questionnaire comprised of a seven-point Likert scale...

The global escalation of COVID-19 in 2020 has altered the consumption patterns of consumers. The research on impulsive buying during a pandemic is understudied and requires more scholarly intentions. This study addresses this gap by utilizing the reflections of well-known theoretical lenses:...