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Role of airline promotion activities in destination branding: Case of Dubai vis-à-vis Emirates Airline

Al Saed, Rashad; Upadhya, Amitabh; Abu Saleh, Mohammad - In: European Research on Management and Business Economics … 26 (2020) 3, pp. 121-126

Dubai, the globally known Emirate of the United Arab Emirates, has achieved an image of its own as a sun, sand and sea destination with the added X-factor of safety and shopping to enhance visitors' positive perceptions. Equally well perceived by consumers and envied by competitors, its national...

Persistent link: https://www.econbiz.de/10014525603

Destination branding and visitor loyalty: Evidence from mature tourism destinations in Greece

Chatzigeorgiou, Chryssoula; Christou, Evangelos - In: Tourismos: An International Multidisciplinary Journal … 11 (2016) 5, pp. 102-120

Destination brands provide the link between visitors and destination management organisations; tourists may or may not develop a degree of loyalty to destinations as brands. This study suggests that trust in a destination brand has high influence in developing loyalty towards the destination....

Persistent link: https://www.econbiz.de/10012201812

Research trends on Big Data in Marketing: A text mining and topic modeling based literature analysis

Amado, Alexandra; Cortez, Paulo; Rita, Paulo; Moro, Sérgio - In: European Research on Management and Business Economics … 24 (2018) 1, pp. 1-7

Given the research interest on Big Data in Marketing, we present a research literature analysis based on a text mining semi-automated approach with the goal of identifying the main trends in this domain. In particular, the analysis focuses on relevant terms and topics related with five...

Persistent link: https://www.econbiz.de/10012115935

The EU's Voice Beyond its Borders: The European Union's External Communication

Soproni, Luminita; Horga, Ioan - In: CES Working Papers 8 (2016) 3, pp. 490-504

image of the region, demonstrating the need for a coherent communication strategy that combines the interests of Member …

Persistent link: https://www.econbiz.de/10012017304

Strategic Directions for the Bucharest Strategy and City Brand

Ţapardel, Ana-Claudia; Alexe, Florin-Alexandru - In: Amfiteatru Economic Journal 14 (2012) Special No. 6, pp. 720-737

necessary in elaborating a strategy and in accumulating a dossier of best practices, in order to implement successfully the … strategic planning process and the branding strategy in the local communities of Romania. …

Persistent link: https://www.econbiz.de/10011724795

Pricing as a Strategic Capability

Dutta, Shantanu; Bergen, Mark; Levy, Daniel; Ritson, Mark; … - In: MIT Sloan Management Review 43 (2002) 3 (April 15, 2002), pp. 61-66

Companies that know how to set the right prices for their products and services understand that pricing isn’t simply a matter of good tactics. By investing in specific areas of organizational capital, they’ve made it a strategic weapon that competitors can only envy.

Persistent link: https://www.econbiz.de/10012120363

Applying digital marketing strategies to promote tourist areas in Romania in the digital era

Pricopoaia, Oana; Susanu, Irina Olimpia; David, Sofia; … - In: Amfiteatru Economic 26 (2024) Special Issue No. 18, pp. 1082-1107

Implementing digital marketing strategies to promote national tourist destinations is essential to attract large … a common interest in tourism. Digital strategies can be used to promote tourism areas, contribute to sustainable … tourism by implementing a sustainable and innovative strategy, adapted to the current market requirements and the specific …

Persistent link: https://www.econbiz.de/10015408088

EU's metaphorical representation in the Moldovan economic press

Danilet, Magdalena; Mihai, Olesia; Clipa, Anca Maria - In: CES Working Papers 9 (2017) 2, pp. 97-111

The study aims to identify the metaphors associated with the EU in the economic press published in Romanian and Russian languages in the Republic of Moldova after signing the Association Agreement (AAs). It set out to answer the following research questions: How Moldovan economic newspapers...

Persistent link: https://www.econbiz.de/10012017329

Consumer Right to Information before Purchase: Research on the Romanian Online Stores for Technical Consumer Goods

Balan, Carmen - In: Amfiteatru Economic Journal 16 (2014) 36, pp. 452-469

The goal of the present paper is to evaluate the status of the protection of consumer right to information before the purchase from Romanian online stores. The perspective focuses on technical consumer goods. The research pursued two major objectives. The former consisted in analysing the...

Persistent link: https://www.econbiz.de/10011724863

Escape rooms as tourist attractions: Enhancing visitors’ experience through new technologies

Pakhalov, Alexander; Rozhkova, Natalia - In: Journal of Tourism, Heritage & Services Marketing 6 (2020) 2, pp. 45-50

Purpose: This paper aims to assess the impact of new technologies on escape room visitors' experience based on the analysis of online reviews. Over the last five years, real-life escape rooms have become popular tourist attractions in many European cities. Growing competition stimulates the...

Persistent link: https://www.econbiz.de/10012217535