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Does monetary policy credibility help in anchoring inflation expectations? Evidence from six inflation targeting emerging economies
Güler, Aslı - In: Journal of Central Banking Theory and Practice 10 (2021) 1, pp. 93-111
extent to which inflation expectations are formed by the announced targets. As the credibility of the central bank increases … target. Credibility enables expectation to be formed in a forward-looking way by weakening its connection with the past. This … study aims to contribute to the literature concerning the effects of credibility on monetary policy. For this purpose, using …
Persistent link: https://www.econbiz.de/10014558525
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The role of perceived religiosity in strengthening celebrity endorser's credibility dimensions
Silalahi, Sahat Aditua Fandhitya; Fachrurazi, Fachrurazi; … - In: Cogent Business & Management 8 (2021) 1, pp. 1-20
between dimensions in source credibility theory and consumers' purchase intention. A self-administered survey was conducted … perceived religiosity construct on the relationship between source credibility dimensions and consumers' purchase intention … dimensions to increase their endorsement campaigns' credibility and effectiveness. …
Persistent link: https://www.econbiz.de/10012657389
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Linking celebrity endorsement and luxury brand purchase intentions through signaling theory: A serial-mediation model involving psychological ownership, brand trust and brand attit...
Zaman, Umer - In: Pakistan Journal of Commerce and Social Sciences (PJCSS) 15 (2021) 3, pp. 586-613
Celebrity endorsements create a magnitude of meaningful differences among luxury brands that subsequently generate skyrocketing sales fueled bycelebrity-inspired consumer's confidence. The present study explores the impact of celebrity endorsements as a modern marketing technique on customers'...
Persistent link: https://www.econbiz.de/10012660927
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The effect of celebrity endorsement on consumer behavior: Case of the Lebanese jewelry industry
Hani, Safi; Marwan, Azouri; Andre, Azouri - In: Arab Economic and Business Journal 13 (2018) 2, pp. 190-196
associated to the consumer's intention to purchase. The relationship between the credibility of celebrity endorser and both …
Persistent link: https://www.econbiz.de/10012661678
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Social media advertisements and their influence on consumer purchase intention
Sriram, K. V.; Namitha, K. P.; Kamath, Giridhar B. - In: Cogent Business & Management 8 (2021) 1, pp. 1-18
Rapid rise in social media users has spawned a new form of advertising for businesses called social media advertising. Advertisers have long faced one of the most important challenges: low consumer acceptability of commercials. It is vital to identify the most salient elements of social media...
Persistent link: https://www.econbiz.de/10014001706
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Celebrity endorsement influence on destination image
Marković, Ivana; Radosavljević, Gordana; … - In: Naše gospodarstvo / Our Economy 68 (2022) 4, pp. 66-74
model, source credibility model, and the Match-up model. Data were collected using the online survey technique, the sample …
Persistent link: https://www.econbiz.de/10014520694
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Der Stabilitäts- und Wachstumspakt - ein Pakt für mehr Glaubwürdigkeit?
Callies, Patricia - In: Wirtschaftsdienst 77 (1997) 3, pp. 153-158
Persistent link: https://www.econbiz.de/10011467646
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Der Euro im institutionellen Spannungsfeld
Weiland, Raimund - In: Wirtschaftsdienst 80 (2000) 9, pp. 565-569
Der Erfolg des Euro wird nicht zuletzt durch die Glaubwürdigkeit der Europäischen Zentralbank bestimmt. Worauf gründet sich dieses Vertrauen? Inwieweit kann eine Koordinierung der europäischen Wirtschaftspolitik die Vertrauensbildung stärken?
Persistent link: https://www.econbiz.de/10010301999
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Searching for credible exchange rate regimes in the former Soviet Union
Schweickert, Rainer - In: Intereconomics 30 (1995) 3, pp. 126-132
Two macroeconomic constraints determine the credibility of an exchange rate system: the availability of foreign …
Persistent link: https://www.econbiz.de/10010313588
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Stabilization and real adjustment in emerging market economies: Lessons from macroeconomic reforms in the Southern Cone
Schweickert, Rainer - In: Intereconomics 29 (1994) 5, pp. 244-252
) that fiscal reform is of utmost importance for macroeconomic reforms, (2) that credibility cannot be imported via a fixed …
Persistent link: https://www.econbiz.de/10010314176