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Loyalty programs are a widespread marketing tool whose contribution to a company's economic success is still being questioned. From a marketing relationship perspective, they cannot be terminated easily and their elimination has to be reasoned. This qualitative study examines why companies end...
Persistent link: https://www.econbiz.de/10011582832
types of retailing activities. As result, we observe the role of confidence benefits as an antecedent of customer …
Persistent link: https://www.econbiz.de/10010280503
Der angekündigte mehrheitliche Verkauf des Discounters "Plus" würde der Konzentration im deutschen Einzelhandel einen …
Persistent link: https://www.econbiz.de/10011601758
on if the franchise company does business in the service sector or in retailing. …
Persistent link: https://www.econbiz.de/10010280382
Likewise, other historic cities of Pakistan, Peshawar has two major commercial areas i.e. old city region and Saddar Bazaar. In commercial areas, the Central Business District (CBD) has prime importance, which is the retail heart of a city. Normally, dual cores of the city are present in each...
Persistent link: https://www.econbiz.de/10012003252
retailing. Therefore, its increasing usage and space allocation is not surprising. Although the promised sales increases of more … stores or if a more differentiated evaluation of displays in food retailing necessary. This paper addresses the benefits of … displays in food retailing from a holistic perspective, evaluating its overall profitability for stores rather than just sales …
Persistent link: https://www.econbiz.de/10012031336
conservation. The retailing is part of this process, playing an important role due to the connection it provides between producers … and consumers. The objectives of this study were to highlight the extent to which retailing developed in Romania, to … investigation. After analyzing the data, it was concluded that the retailing sector in Romania is a powerful one, with a market …
Persistent link: https://www.econbiz.de/10011724829
uncover the hidden processes in traceability and to advise innovations in the retailing system to improve the competitiveness … analysis and ordinal regression procedure were performed. Innovative solutions to make the retailing competitive should be …
Persistent link: https://www.econbiz.de/10011724967
rating model for Moody's long-term companies' ratings for industrial and retailing firms that could be useful as an external …
Persistent link: https://www.econbiz.de/10013199892
The main aim of this work is to analyze Premium Private Labels (PPL) in the food sector. To do so, we have obtained data from both on-line and off-line channels, analyzing social networks, specifically Twitter, and from carrying out personal surveys of customers in the sales point to check their...
Persistent link: https://www.econbiz.de/10013266789