Showing 1 - 10 of 1,029
This paper underlines the importance of relationships with stakeholders for co-create value, according to Service Dominant Logic and Corporate Social Responsibility approaches, and the importance of the management of social capital, in order to strengthen the relational nature of firms. Focusing...
Persistent link: https://www.econbiz.de/10010310665
Co-destruction of value has been highlighted as a possible outcome of every interaction between firms and consumers. Despite the likelihood of its occurrence, the concept is not adequately defined or understood, while little is known about how and where it occurs. This paper reviews the...
Persistent link: https://www.econbiz.de/10013288391
The focal study considers the variety in recent perspectives on value and value creation in service as a stimulant to explicate and organize differences to build toward integrative understanding. The purpose of the study is to provide a categorization of the perspectives on value and value...
Persistent link: https://www.econbiz.de/10011388320
human needs, on organizations, and on value co-creation in nested human systems. We present a framework that summarizes … human systems of value co-creation. We argue that needs are co-created in nested human systems and that organizational needs …
Persistent link: https://www.econbiz.de/10010330081
While 'identifying customer value' is the first principle of Lean thinking, the concept of customer value has largely remained unchanged in the Lean discourse - quality, cost and delivery. This research examines the problem of working from such an internal process point of view in today's highly...
Persistent link: https://www.econbiz.de/10012117400
The paper draws attention to an anthropological, rather than idealistic, concept of culture to overcome a traditional 'Goods-Dominant' logic, which is especially persistent in Italy and limits the use of cultural heritage, and to broaden the range of value and enhance the merit quality that can...
Persistent link: https://www.econbiz.de/10010310663
Mexico. Design/methodology/approach: This study evaluated service-dominant logic, ecosystem services, system dynamics, and … a nine-step methodology based on services context and dynamic simulation tools to design a platform to evaluate and …
Persistent link: https://www.econbiz.de/10013326267
This study aims to empirically analyze the direct and indirect effects of operant resources on co-creation experience … experience. In addition, this study also investigates the effect of perceived benefits, and trust on co-creation experience. We … of Airbnb consumers. Specifically, this study examines operant resources' impact on perceived benefits, trust, and co-creation …
Persistent link: https://www.econbiz.de/10012703577
orientation on marketing performance through a strategic bridge variable, service innovation capability, and consumer … value innovation for attracting customers and as a stepping-stone for enhancing marketing performance. Data were collected …
Persistent link: https://www.econbiz.de/10012703629
smart mobility by packaging together different mobility services such as car-sharing and public transport. However, mobility … providers up to now have rarely entered into value co-creation relationships. As a result, citizens are offered mobility that … cannot be considered truly smart. Although value co-creation has been the subject of numerous studies taking the service …
Persistent link: https://www.econbiz.de/10014503786