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The impact of perceived CSR on corporate reputation and purchase intention

Bianchi, Enrique; Bruno, Juan Manuel; Sarabia-Sanchez, … - In: European Journal of Management and Business Economics … 28 (2019) 3, pp. 206-221

brand loyalty. Design/methodology/approach The sample comprised 429 consumers selected using non-probabilistic sampling with …

Persistent link: https://www.econbiz.de/10013193215

Corporate Social Responsibility in the Context of Financial Crisis: A Comparison between Romania and Lithuania

Zaharia, Rodica Milena; Grundey, Dainora - In: Amfiteatru Economic Journal 13 (2011) 29, pp. 195-206

The paper aims to identify the link between the corporate social responsibility (CSR) and the recent financial crisis, and to determine the main features of the companies’ responsible behavior during this period. This inquiry follows the pattern of a descriptive study and will concentrate on...

Persistent link: https://www.econbiz.de/10011724741

Corporate Responsibility under the ECSI model: An application in the hotel sector

Revilla-Camacho, María-Ángeles; Cossío-Silva, … - In: European Research on Management and Business Economics … 23 (2017) 1, pp. 23-32

This article deals with the study of Corporate Responsibility (CR) under the European Customer Satisfaction Index (ECSI). The methodology of this empirical study, conducted among 629 customers staying at hotels in the city of Seville, is based on structural equation modeling (PLS). The results...

Persistent link: https://www.econbiz.de/10012115918

Setting Fair Prices – Fundamental Principle Of Sustainable Marketing

Cătoiu, Iacob; Vrânceanu, Diana Maria; Filip, Alina - In: Amfiteatru Economic Journal 12 (2010) 27, pp. 115-128

In commercial area, the price has a major importance, being frequently considered among the main criteria used in buying decision process. Price fairness derives from equity theory and it is focused on assuring in a transaction a reasonable report between the customer’s sacrifice and the value...

Persistent link: https://www.econbiz.de/10011724716

Partnership in Social Marketing Programs. Socially Responsible Companies and Non-Profit Organizations' Engagement in Solving Society's Problems

Şerban, Corina - In: Amfiteatru Economic Journal 13 (2011) 29, pp. 104-116

The development of social marketing, as an important area of analysis and research, has opened up multiple opportunities for organizations to engage in society’s problems. Whether we talk about non-profit organizations engaged in health or environmental programs or private companies willing to...

Persistent link: https://www.econbiz.de/10011724736

The Social Responsibility of Retailers through the Eyes of Students of a Commerce Faculty – a Qualitative Approach

Tigu, Gabriela; Tuclea, Claudia-Elena; Vrânceanu, … - In: Amfiteatru Economic Journal 16 (2014) 35, pp. 73-87

Retailers' social responsibility is treated in the literature in association with such topics as trade justice, ethics, or fairness. The concept can be defined according to various dimensions, involving characteristics such as quality products, price fairness, honesty, and ethical interactions...

Persistent link: https://www.econbiz.de/10011724841

Matrix Model for Choosing Green Marketing Sustainable Strategic Alternatives

Sitnikov, Catalina Soriana; Vasilescu, Laura; Ogarcă, Radu - In: Amfiteatru Economic Journal 17 (2015) 40, pp. 909-926

strategy, oriented towards competitive advantage. The model is based on the correlation that can be established among the … generic strategies of competitive advantage, the variables of extended marketing mix (7Ps) and the green marketing strategy … strategy and its role in promoting the environmental benefits of products. …

Persistent link: https://www.econbiz.de/10011724982

Responsible Consumption – Source of Competitive Advantages and Solution for Tourist Protection

Epura, Gheorghe; Tescațiu, Bianca; Todor, Raluca Dania; … - In: Amfiteatru Economic Journal 19 (2017) 45, pp. 447-462

industry to apply the principles of sustainable development and to follow a strategy of responsible consumption. Their efforts … can increase the tourist safety and can contribute to a proper strategy defining, if they are implemented in an adequate …

Persistent link: https://www.econbiz.de/10011725108

The influence of business ethics and community outreach on faculty engagement: The mediating effect of legitimacy in higher education

Blanco-González, Alicia; Del-Castillo-Feito, Cristina; … - In: European Journal of Management and Business Economics … 30 (2021) 3, pp. 281-298

Purpose - The aim of this paper is to measure the effects of universities' ethical management and positive impact on …/methodology/approach - Engaged employees are characterized by better performance, increased productivity and by generating higher customer loyalty as … management field literature and advises university administrators to adopt an ethical management style based on information …

Persistent link: https://www.econbiz.de/10013193258

Integrated marketing communication as a business management tool in the context of sustainable development

Šķiltere, Daina; Bormane, Santa - In: Open Economics 1 (2018) 1, pp. 115-123

marketing communications (IMC) as a business management tool may not only draw the consumers' attention and incite a purchase … sustainability as an innovative business management tool fosters sustainable development. Based on the results of the research, the …

Persistent link: https://www.econbiz.de/10012598222

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