The Virtual Reality (VR) and Augmented Reality (AR) economic impact is expected to hit US$ 29.5 billion in 2020. Brands (Volvo / L'Oréal) and retailers (Carrefour / Lowe's) have built on-site VR facilities which offer more attractive shopping experiences than traditional environments. The...

Das Internet stellt für immer mehr Konsumenten eine neue Möglichkeit des Kaufs von Produkten dar. Während der Onlinekauf von Bekleidung, Büchern oder Elektroartikeln verstärkt zu beobachten ist, werden Lebensmittel noch relativ selten im Internet gekauft. Zum Kauf von Lebensmitteln im...

Die gängigen Ladenformate sind in Orten mit weniger als 2.500 Einwohnerinnen und Einwohnern kaum noch wirtschaftlichzubetreiben. Der resultierende Rückzug aus der Fläche bietetim Sinne der Spiraltheorie neue kommerzielle Möglichkeiten für innovative Angebotsformen, wie personalfreie...

Trust in organizations plays an essential role for efficient innovation implementation. However, trust between managers and employees is under-communicated in relation to innovation speed. Innovation speed is related to innovation adoption, concerning new ways of performing laboratory services...

Purpose: The advancement of technologies and their adoption affects the socio-economic growth of nations. This research is focused on how this innovation adoption path is linked to economic growth of nations since the previous IT revolution has been combined with existing industries and adding...

Innovation is critical to technological progress and has many theories to explain its processes. Organised competition has been shown empirically to provide an alternative pathway for innovation within an industry, increasing innovation rates and radicalness. This research introduces and...

A salesperson's commitment and effort toward an innovation can determine whether the customer agrees to buy it, such that customers' perceptions of such commitment and effort are critical. But these perceptions also might differ fundamentally from the salesperson's self‐perceptions of...

After the disintegration of the Soviet Union, the Central Asian countries have been faced with numerous development challenges in agriculture, especially those related to water use. Well-intentioned foreign donors and development agencies have stepped in to support local farmers, research...