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Strategic communication and competitive advantage: Assessing CEO letters of global airline alliances

Seo, Gang-Hoon; Itō, Munehiko; Li, Zhonghui - In: Foundations of Management 13 (2021) 1, pp. 57-72

For the last several decades, global airline alliances have ensured their market presence in the aviation industry …. However, these issues have been discussed in relation to operational aspects. The quality of strategic communication can be an … differences in quality of strategic communication between the three leading alliance groups (oneworld, SkyTeam, and Star Alliance …

Persistent link: https://www.econbiz.de/10012601113

Performance in B2B sales: An explanation of how channel management and communication influence a firm's performance

Maier, Günther - In: Naše gospodarstvo / Our Economy 67 (2021) 3, pp. 38-48

Communication between seller and buyer is done through multiple channels. There are multiple ways to use technical … to review the drivers of a sales process in terms of sales cycles, channels and communication in relation to it's effect … contribution of this review is to understand the various capabilities in channel management and communication that can be adapted …

Persistent link: https://www.econbiz.de/10014520588

An analysis of export barriers for firms in Brazil

Mataveli, Mara; Ayala Calvo, Juan Carlos; Gil, Alfonso J.; … - In: European Research on Management and Business Economics … 28 (2022) 3, pp. 1-11

The objective of this study is to analyse the effect of four export barrier groups - human capital, cultural, administrative, and financial - on the product export barrier. The study participants constitute a statistically significant sample of 318 exporting companies in Brazil. The research...

Persistent link: https://www.econbiz.de/10014525565

Does the legitimacy of countries influence the internationalization of emerging market multinationals

Plaza-Casado, Ana; Blanco-González, Alicia; … - In: European Research on Management and Business Economics … 30 (2024) 1, pp. 1-9

Legitimacy is fundamental to business internationalization and access to new markets. This variable is particularly important for emerging market multinationals (EMNEs) as they face numerous obstacles, including the information that consumers in the host country have about these companies in...

Persistent link: https://www.econbiz.de/10014525658

The destination experience through stopover tourism: Bucharest case study

Țigu, Gabriela; García Sánchez, Antonio; Stoenescu, … - In: Amfiteatru Economic Journal 20 (2018) Special Issue No. 12, pp. 967-981

time, the liberalization of the airline industry has stimulated both airline and airport competition, therefore, vertical … research, having as interviewees, experts from the airline industry and from tourism organizations in Romania. …

Persistent link: https://www.econbiz.de/10014476401

Towards Sustainable Marketing: Strategy in Slovak Companies

Chebeň, Juraj; Lančarič, Drahoslav; Savov, Radovan; … - In: Amfiteatru Economic Journal 17 (2015) 40, pp. 855-871

Despite the growing attention that is being paid to sustainability in the literature, little empirical research has been conducted on developing the link between sustainability and marketing strategy and moreover, only a few empirical studies have investigated this issue in Central and Eastern...

Persistent link: https://www.econbiz.de/10011724979

Assessing the impact of employee participation on team-work performance: A way to reinforce entrepreneurship

Oikonomou, Aikaterina - In: SPOUDAI - Journal of Economics and Business 68 (2018) 2/3, pp. 48-61

are useful to top and middle level managers and policy makers. …

Persistent link: https://www.econbiz.de/10011994288

Effect of Financial Leverage on Performance of the Firms: Empirical Evidence from Pakistan

Javed, Zahoor Hussain; Rao, Huma Huma; Akram, Bader; … - In: SPOUDAI - Journal of Economics and Business 65 (2015) 1/2, pp. 87-95

This research finds the effect of financial leverage on efficiency of firms in Pakistan. The ordinary least square technique is used to detect efficiency of financial leverage of 154 textile firms in Pakistan over the period 2006 - 2011.The regression results indicate that leverage has s...

Persistent link: https://www.econbiz.de/10011725326

Does differentiation strategy model matter? Designation of organizational performance using differentiation strategy instruments: An empirical analysis

Islami, Xhavit; Topuzovska Latkovikj, Marija; … - In: Verslas: Teorija ir praktika / Business: Theory and Practice 21 (2020) 1, pp. 158-177

Considering pursuing the differentiation strategy makes enable the organization to earn its success and to create, capture and sustain economic value. Despite this importance, it is relatively absentminded in empirical studies at the conceptual level. In response to this gap, the purpose of this...

Persistent link: https://www.econbiz.de/10012703584

Bioeconomy development and using of intellectual capital for the creation of competitive advantages by SMEs in the field of biotechnology

Gârdan, Daniel Adrian; Andronie, Mihai; Gârdan, … - In: Amfiteatru Economic Journal 20 (2018) 49, pp. 647-666

The article aims to present a thorough research on the perceptions and opinions of the Romanian managers of small and … resources are correlated with variables such as: the managers' level of education in the field, corelating managers' activity to …

Persistent link: https://www.econbiz.de/10012004579

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