For decades, trade between Europe and China has grown consistently, which has resulted in increased container transportation volumes. Such transportation has been dominated by sea-based options. However, over the years, an air-based mode of transport was developed, while it has lately become...

Increasing demand for marketing accountability requires an efficient allocation of marketing expenditures. Managers who know the elasticity of their marketing instruments can allocate their budgets optimally. Meta-analyses offer a basis for deriving benchmark elasticities for advertising....

Based on theoretical considerations, this article investigates the socio-cultural mechanisms through which diversified firms are effectively managed without loss of control. Empirical results from extensive questionnaire surveys in Korea and the U.S. show that socio-cultural mechanisms such as...

Vor dem Hintergrund der voranschreitenden Integration der Märkte zu einem weltumfassenden Wirtschaftssystem sowie der zunehmenden Transnationalisierung sozio-kultureller Beziehungen beschäftigen sich Sozial- und Wirtschaftswissenschafter, die die Folgen dieser Globalisierungstrends...