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media consumption and communication behavior that originate in the use of web 2.0 platforms. The authors demonstrate how … candidates how to handle the chances and threats that originate in this new communication technology. …
Persistent link: https://www.econbiz.de/10010420382
goods industry. Social Media platforms as innovative and open communication channels have to be integrated in the … for brand communication. The authors analyze the positioning of the German premium brand HUGO BOSS throughout the most …
Persistent link: https://www.econbiz.de/10010420967
This study aims to examine the impact of following ISO management system standards on economic sentiment indicator (ESI) as proxy of economic agents’ general view concerning economic activity, for 21 European Union member states over 2005-2014. The empirical research comprises ISO standards...
Persistent link: https://www.econbiz.de/10011725088
The aim of the paper is to identify and compare how Generation Y consumers from the Czech Republic, Slovak Republic and Poland perceive the p roduct origin and its labelling in the context of food quality and safety . First, the theoretical background of food quality and safety, product origin,...
Persistent link: https://www.econbiz.de/10012004540
Food safety represents a current topic, with significant implications and diverse approaches within the specialized literature. In the context of globalization and integration of agricultural markets, the necessity of guaranteeing food safety is imperative for the functionality of contemporary...
Persistent link: https://www.econbiz.de/10012004546
While a plethora of studies examines the relationships amongst university education service quality, customer satisfaction and loyalty, there is hardly any focus in the literature on study mode differences. Further, many developing country contexts such as Zambia are under-researched, limiting...
Persistent link: https://www.econbiz.de/10012117388
We empirically study the price adjustment process at multiproduct retail stores. We use a unique store level data set for five large supermarket and one drugstore chains in the USA, to document the exact process required to change prices. Our data set allows us to study this process in great...
Persistent link: https://www.econbiz.de/10012140548
Widely explored in literature, yet it is unclear which food quality cues consumers find most relevant. The increasing consumers' concern for sustainability aspects in their food buying decisions warrants special attention to environmental-social aspects as food quality indicators. Consequently,...
Persistent link: https://www.econbiz.de/10014525622
While several studies examine the influence of service quality on customer satisfaction in physical retail banking offices, there is a shortage of studies on service quality in the digital space of banking. Further, many developing country contexts such as Zambia are under-researched, limiting...
Persistent link: https://www.econbiz.de/10014505470
The paper deals with the use and diffusion of the geographical indication in the European Union countries, having as objective the protection of the products’ names, which are registered as Protected Geographical Indication (PGI) and Protected Designation of Origin (PDO) labels. The reason for...
Persistent link: https://www.econbiz.de/10011724849