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Preisregulierung zum Schutz der Verbraucher: Wirkungen auf Werbung und Wohlfahrt

Steinrücken, Torsten; Jaenichen, Sebastian - In: Vierteljahrshefte zur Wirtschaftsforschung 78 (2009) 3, pp. 188-201

Regulierung neben dem Preis auch über den Aktionsparameter Werbung verfügt. Die Modellergebnisse zeigen, dass der … stärker den Einsatz absatzpolitischer Instrumente bei der Regulierung zu berücksichtigen, also den Einsatz der Werbung …

Persistent link: https://www.econbiz.de/10010377895

How Do Emerging Countries Influence the Advertising World of Tomorrow? An Analysis of Last Year's Cannes International Festival of Creativity

Runge, Henrike; Botzenhardt, Florian; Ferdinand, … - In: Markenbrand (2012) 1/2012, pp. 34-41

emerging and developing countries. This fact is surprising considering the background of relatively low local advertising …Das internationale Werbefestival in Cannes ist einer der wichtigsten internationalen Gradmesser für kreative Werbung …

Persistent link: https://www.econbiz.de/10010420968

A game-theoretic model of strategic interaction using advertising: Simulating the evolution of the Cournot Nash equilibrium under different competitive scenarios

Brady, Malcolm - In: Games 12 (2021) 4, pp. 1-16

advertising. The paper simulates the strategic interaction of the two firms based on a game-theoretic Cournot analytical model …. The results show that there exist threshold levels of advertising effectiveness at which duopoly behaviour bifurcates …, that perfectly cooperative advertising can lead to competitive disadvantage, and that perfectly predatory advertising can …

Persistent link: https://www.econbiz.de/10013200147

Optimal advertising and pricing decisions for complementary products

Taleizadeh, Ata Allah; Charmchi, Masoud - In: Journal of Industrial Engineering International 11 (2015), pp. 111-117

Cooperative advertising is an agreement between a manufacturer and a retailer to share advertising cost at the local … level. Previous studies have not investigated cooperative advertising for complementary products and their main focus was …

Persistent link: https://www.econbiz.de/10011640840

Ökonomische Argumente für publizistischen Wettbwerb

Frank, Björn - In: Vierteljahrshefte zur Wirtschaftsforschung 74 (2005) 3, pp. 64-72

pricing policy might be untypical for monopolies because of their concern for effects in the advertising market. And third …, there are probably secondary effects of advertising in the product markets, but without any prospect for definite judgments …

Persistent link: https://www.econbiz.de/10010377727

Editorial for the special issue: "Novel solutions and novel approaches in operational research"

Drobne, Samo; Zadnik Stirn, Lidija; Žmuk, Berislav - In: Business Systems Research (BSR) 13 (2022) 3, pp. 1-7

This special issue of Business Systems Research (SI of the BSR) is being co-published by the Slovenian Society INFORMATIKA - Section for Operational Research (SSI -SOR). It focuses on recent advances in Operations Research and Management Science (OR / MS), with a particular emphasis on linking...

Persistent link: https://www.econbiz.de/10015408649

Segmentation of Customers of Horticultural Non-food Products in Southern Germany

Gabriel, Andreas; Menrad, Klaus - In: German Journal of Agricultural Economics (GJAE) 62 (2013) 3, pp. 192-202

The paper aims to identify clusters of buyers of horticultural products (non-food sector) in Germany based on behavioral factors as well as to determine the relevance of the different discriminatory variables. Data were obtained from 320 face-to-face interviews conducted in Southern Germany....

Persistent link: https://www.econbiz.de/10015079415

La teoría de juegos conductual, el dilema del viajero alternativo y la maximización de pagos

Moro, Rodrigo; Freidin, Esteban; Tohmé, Fernando; … - In: Estudios de Economía 38 (2011) 2, pp. 457-473

Within the area of Behavioral game theory, we focus on a specific context, namely, on a game we called the Alternative traveler's dilemma. In this context, we observe that participants tend to choose strictly dominated strategies. In order to explain similar tendencies in other games,...

Persistent link: https://www.econbiz.de/10011538730

Fashion virtual reality in e-commerce

Piñas Parés, Maria; de la Cruz, Querubina; Sánchez, Laura - In: International Journal of Technology for Business (IJTB) 2 (2020) 1, pp. 14-22

The Virtual Reality (VR) and Augmented Reality (AR) economic impact is expected to hit US$ 29.5 billion in 2020. Brands (Volvo / L'Oréal) and retailers (Carrefour / Lowe's) have built on-site VR facilities which offer more attractive shopping experiences than traditional environments. The...

Persistent link: https://www.econbiz.de/10013266202

Digitaler Wandel beim Kauf von Lebensmitteln: Empirische Befunde zum Online-Kaufverhalten

Geise, Wolfgang; Geise, Fabian A.; Pömpner, Alexandra - In: PraxisWISSEN Marketing 3 (2018) 01/2018, pp. 80-97

Das Internet stellt für immer mehr Konsumenten eine neue Möglichkeit des Kaufs von Produkten dar. Während der Onlinekauf von Bekleidung, Büchern oder Elektroartikeln verstärkt zu beobachten ist, werden Lebensmittel noch relativ selten im Internet gekauft. Zum Kauf von Lebensmitteln im...

Persistent link: https://www.econbiz.de/10013270968