Advertising Strategies in Electronic Retailing : A Differential Games Approach
Year of publication: |
2012
|
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Authors: | Liu, Dengpan |
Other Persons: | Kumar, Subodha (contributor) ; Mookerjee, Vijay (contributor) |
Publisher: |
[2012]: [S.l.] : SSRN |
Subject: | Electronic Commerce | E-commerce | Einzelhandel | Retail trade | Werbeplanung | Advertising planning | Nash-Gleichgewicht | Nash equilibrium | Kontrolltheorie | Control theory | Sortiment | Retail assortment | Lebensmittelhandel | Food trade |
Extent: | 1 Online-Ressource (49 p) |
---|---|
Series: | Mays Business School Research Paper ; No. 2011-1 |
Type of publication: | Book / Working Paper |
Language: | English |
Notes: | Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments October 5, 2011 erstellt |
Other identifiers: | 10.2139/ssrn.1939468 [DOI] |
Source: | ECONIS - Online Catalogue of the ZBW |
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